How storytelling helps you sell more, scientifically
If you keep track of the various videos going viral on social networking websites like Facebook you must have come across this heart-warming video of a small puppy becoming friends…
When everybody is a content publisher, how do you stand out?
This is one of the biggest challenges for people looking at content as their main marketing tool. Content is everywhere. While the traditional newspapers and magazines are disappearing left right…
What’s all this fuss about telling stories in content marketing?
Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…
Content marketing means always being there
Continuing with what content marketing means… Continued visibility can be both positive and negative but of course here we are talking about positive visibility. A great benefit of content marketing…
How better content improves your search engine rankings
I have many clients who need content to improve their search engine rankings and this is why they hire me. They know that I can write them optimized content without…