How to make your content marketing more effective in 2015
By specifically saying 2015 I don’t mean there is something cosmically special about the year, what I mean is which currently available opportunities you can use to make your content…
Using Pinterest as your content marketing tool
Pinterest can be a good content marketing tool for your business. Although I write content for my clients I often advise them to not to stick to just one form…
Writing reader-friendly content automatically improves SEO
Want to improve your SEO? The first thing that you need to do is write reader-friendly content because this is the sort of content that is ranked higher by search…
How does targeting work in content marketing
Your content marketing needs to target a particular audience if you want to experience success. I think this is a fundamental fact and everybody knows that. The problem is, how…
How do you measure the ROI of content marketing?
According to this Marketing Land article, nearly $ 16.6 billion was spent in 2011 on content marketing. If you’re wondering why I’m referring to such an old link it’s because…