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When everybody is a content publisher, how do you stand out?

December 20, 2014
By Amrit Hallan
Content Writing

This is one of the biggest challenges for people looking at content as their main marketing tool. Content is everywhere. While the traditional newspapers and magazines are disappearing left right…

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What’s all this fuss about telling stories in content marketing?

December 16, 2014
By Amrit Hallan
Content Strategy

Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…

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Content marketing means always being there

December 9, 2014
By Amrit Hallan
Content Strategy

Continuing with what content marketing means… Continued visibility can be both positive and negative but of course here we are talking about positive visibility. A great benefit of content marketing…

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How better content improves your search engine rankings

December 8, 2014
By Amrit Hallan
SEO

I have many clients who need content to improve their search engine rankings and this is why they hire me. They know that I can write them optimized content without…

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What the heck is content marketing?

December 4, 2014
By Amrit Hallan
Content Marketing

Aren’t we constantly talking about content marketing? But what the heck is it, recently asked one of my clients. I could totally relate to his confusion, I mean, does it…

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