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Content distribution/marketing is as important as writing and publishing content

October 29, 2013
By Amrit Hallan
Uncategorized

Content writing and publishing is just a small part of your overall content marketing strategy. The big part making that content available to your prospective customers and clients via other channels they prefer. If most of your prospective audience hangs out at Facebook, then you need to make your content available over there.

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How do you define “Effective Content” for your business?

October 25, 2013
By Amrit Hallan
Content Strategy

The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?

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20 reasons why your business website needs fresh content

October 22, 2013
By Amrit Hallan
Content Strategy

Regularly publishing fresh content on your business website isn’t just good for your SEO, it also improves visitor retention and conversion rate.

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With no keywords [100% (Not Provided)], is SEO content history?

October 1, 2013
By Amrit Hallan
SEO

100% (not provided) is the new Google development in which the keyword insight will not be available to different analytics programs. In such a case scenario, how do you prepare content that can improve your search engine rankings?

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The Two Why’s of Publishing Content on Your Website

September 30, 2013
By Amrit Hallan
Content Strategy

The two why’s publishing content on your website let you define a clear vision. Once you can answer these questions, you know why you are publishing content and exactly for home, and for what purpose.

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