Everything you need to know about writing
Always create your content marketing strategy by keeping people in mind. Don’t worry too much about algorithms, keyword ratios and modular content management. Write in a manner that is pleasant, engaging, and useful.
Creating and formatting content for mobile devices must be an integral part of your content marketing strategy because many, and very soon, most of your customers and clients will be accessing your website through their mobile devices.
Helping your competitors doesn’t mean sending your business their way – in the context of this blog post it means filling the gaps and through your content, providing something that is not being provided by your competitors.
You can improve and sustain your organic search engine rankings by writing and publishing content to help your prospective customers and clients rather than simply to increase your search engine rankings. When you focus too much on SEO there is a risk of over-optimizing and under-optimizing your website but when you create content in order to serve your visitors and provide them useful information, once you attain good rankings, you rarely lose them.
The definition of content marketing may differ from business to business but its sole purpose is to persistently keep your audience engaged so that they remember you when they need something that you can offer. You should not only publish quality content on an ongoing basis you must also publish it on the channel preferred by your target audience.
