Creating productive content

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

Read More →

When do you outsource to a content writer instead of hiring one full-time?

Hiring a qualified content writer is always a crucial decision because upon him or her depends your entire content marketing strategy. Whether you decide to hire a full-time content writer or go with an independent content writer can also impact your content marketing endeavors. This blog post helps you decide when to outsource the job of generating high-quality content to an independent content writer.

Read More →

How to disseminate your content

So you have generated killer content as a part of your overall content marketing strategy; now is the time to disseminate it so that it easily reaches your target audience. This can be achieved using various online channels easily available to you. Some of those content distribution and dissemination channels are discussed in this blog post.

Read More →