When creating content, focus on value and not the length

September 6, 2011
By Amrit Hallan
Content Strategy

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

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Creating content for Twitter and Facebook

September 5, 2011
By Amrit Hallan
Content Strategy

Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.

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Researching the right keywords for your content

August 30, 2011
By Amrit Hallan
Content Strategy

Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. Researching keywords before writing content might look like an uphill task but once you make it a part of your overall content marketing procedure it won’t seem to be like an exercise holding you back from generating great content.

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What do you understand by copywriting?

August 26, 2011
By Amrit Hallan
Copywriting Thoughts

For a client it is very important to understand the fundamental difference between copywriting and content writing. Copywriting is about increasing your sales in a direct manner. Although content writing also helps you increase your sales and hence take your business to the next level, your content educates your audience so that it is well prepared to grasp the impact of your copywriting.

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How much content does your customer need to read before doing business with you

August 24, 2011
By Amrit Hallan
Content Strategy

You should devise your content strategy after carefully observing the dynamics of your visitors, in practical as well as hypothetical sense. Does your product or service require your prospective customers and clients to be formally educated before they purchase it? Are you selling a well-known brand or a lesser-known brand? Do your prospective customers or clients need to be thoroughly convinced before they even think of doing business with you? All these factors must be taken into account to decide how much content your website actually requires in order to improve your conversion rate.

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