Can your SEO content writer improve your search engine rankings

August 23, 2011
By Amrit Hallan
Content Writing

An SEO content writer is not only a competent writer he or she also knows the ins and outs of search engine rankings. Your content must be created and formatted in such a manner that it becomes extremely easy for search engine crawlers to make out exactly what you’re trying to convey and how compellingly you are conveying it and what primary and secondary keywords are being highlighted through your content. The search engines use your keywords to gauge the real intent of your content.

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Content that is not optimized does not add value to your marketing

August 19, 2011
By Amrit Hallan
Content Marketing

For an effective content marketing strategy it is very crucial that you optimize your content both for search engines and social media websites. Simply publishing great and relevant content doesn’t help you much unless people are made aware of your content. They must visit your website and consume your content and only then your content marketing efforts will reap fruits.

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Writing content for B2B websites

August 9, 2011
By Amrit Hallan
Content Marketing

B2B content writing is a more specialized field where you have to spend considerable amount of time learning the nuances and expressions of that particular business. Most of the managers and decision makers are experts in their fields and they are totally comfortable with the jargon and definitions used in the content of the B2B website. You don’t want to sound like a layperson when you’re writing content for a B2B website.

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Creating productive content

July 28, 2011
By Amrit Hallan
Content Marketing

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

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