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Everything you need to know about writing

Increase your influence with your content

August 17, 2010
By Amrit Hallan
Content Strategy

Especially on the Internet people need to trust you, respect your opinion or your judgment before they show some eagerness to do business with you. This is primarily because they…

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While writing content focus on the why part

August 16, 2010
By Amrit Hallan
Communications

“Why” is a very important part of your content writing and copywriting process because very often this is the first expression that crops up in your visitor’s mind as soon…

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Does your content tell a story?

August 14, 2010
By Amrit Hallan
Content Writing

We all love stories don’t we? They excite us, engage us, attract us, fascinate us, antagonize us and motivate us. Whenever there is a story we have readers and listeners….

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How come targeted content improves your search engine rankings?

August 11, 2010
By Amrit Hallan
Content Strategy

If you ask me SEO content is actually targeted content, and if you are wondering what is targeted content it is content specifically generated for a particular audience using particular…

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Are you setting goals for your content marketing campaigns?

August 5, 2010
By Amrit Hallan
Content Marketing

Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…

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