As rightly mentioned in this blog post titled “The big SEO secret for bloggers” there is nothing like high-quality content when it comes to improving your search engine rankings. Long gone are the days when you had to use “SEO tactics” to get good rankings; right now it is primarily the quality of your content that decides what rankings you’re going to enjoy over the search engines.

So it doesn’t matter how you publish and organize your content? Sure, it does. You have to organise your content in such a manner that it is easier for search engine crawlers to find your content, index it and rank it.

Do your niche keywords matter?

They do. But you don’t have to go overboard. Using “keywords” doesn’t mean a certain density, it just means using the right words to convey your message and prepare your content. For instance, if I write a blog post on content writing, this expression should appear in the text rather than “content preparing” or “content formulating” (I know it doesn’t mean anything, but it is just an example). The basic idea is, delivering some value that makes people come to your blog or website again and again, and this is what search engines are looking for. They want to present relevant links to their users.

Doesn’t bad content rank well any more?

It surely does. Search engine algorithms are not foolproof and sometimes links that don’t deserve good rankings get good rankings. But they don’t enjoy good rankings for long, sooner or later they are discovered and then allocated ranking they deserve.

Spend more and more time on producing better quality content rather than lots of content and you will see a marked difference in your search engine rankings and also, your conversion rate.