What exactly do you understand by “conventional advertising” and how do you think it is different from content marketing? Contrary to popular belief content marketing doesn’t just happen on the Internet. Ever since the first corporate magazine or journal was published to raise awareness about a particular field of work and through that, awareness about the product or service itself, content marketing has been in action. You must have already heard the story multiple times, but do you know why soap operas are called soap operas? It’s because it was a series of TV dramas sponsored by a soap company. What was that? That was content marketing.

Content marketing means creating emotional stories rather than simply telling people to buy your products or services just because you’re selling them. Stories create a context. You show actual people being impacted by the presence or absence of the said products or services.

This EContent article explains with some examples how conventional advertising is rapidly turning into content marketing.