Here is a nice Forbes blog post on the concept of collaborative content marketing.

Whenever multiple people or multiple teams are working on a campaign or a project, collaboration is required.

These days collaboration is easier due to the availability of various online tools. From working on a Google Docs document to managing communication among thousands of employees using a tool like Slack or Microsoft Teams, collaboration among teams placed all over the world is a norm these days.

Any big content marketing team needs to collaborate. So, yes, collaborative content marketing would mean a big team working on your content marketing.

Does a small business require collaborative content marketing? It depends. If a single person is working on your content marketing (someone from your office, or yourself), there is little scope for collaboration. But if there are multiple team members then some sort of collaboration is bound to happen. Here at Credible Content we often use Asana to collaborate with different writers from different parts of the world.

The above blog post talks about why collaboration is better and what sort of content can be created and published using a team of content writers, graphic designers, SEO experts and marketers.

There are three benefits, according to the author, of collaborative content marketing, viz.,

1. Sharing of resources: When a bigger team works on your content marketing, resources can be shared. Expertise can be exchanged. Individual team members can contribute individual skills. Someone might be good at research. Someone might be good at creating infographics. Someone might be a good writer. They can all come together and create a formidable brand presence for you.
2. Availability of different perspectives: When a single person works on your content marketing there is a danger of a skewed perspective based on the knowledge, wisdom and biases of the person carrying out your content marketing. In collaborative content marketing on the other hand, different perspectives can give you a varied representation and your content becomes more authoritative.
3. Broadening of your audience: This is assuming your individual content marketing team members have their own followers and contacts on social networking websites. Suppose one of your team members has a strong presence on LinkedIn and another has a strong presence on Twitter. When they help you with your content marketing, they can use their respective social networking profiles to give you an edge. It depends.

What kind of content can be created by collaborative content marketing team members?

Basically, the usual content formats. I wouldn’t like to rewrite the entire post so if you are really interested in knowing more about collaborative content marketing, go to the original Forbes blog post.