Content marketing optimization is all about quality, quantity, relevance, value addition, accessibility and timeliness. Achieving all these requires hard work, concentration and efficient handling of the tools of the trade.
This blog post lists 14 tools that can help you optimize your content marketing; some of these are commercial and some are free.
But what does content marketing optimization mean? Different thing to different people but basically, it means
- Creating content using the right keywords
- Knowing the trends so that you can leverage them
- Properly using analytics to streamline content writing, creation, distribution and targeting
- Knowing user behaviour
- Knowing your bounce rate and creating sticky content to bring it down
- Measuring performance of content marketing and taking corrective measures accordingly
- Scheduling social media updates
- Content curation using automated tools
- Knowing what your competitors are up to and what sort of advantages they enjoy vis-à-vis your online presence
- Your website structure and markup validity
- Search engine optimization
As I said, content marketing optimization can mean different things to different businesses and individuals so you can go on adding and removing items from this list.