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Everything you need to know about writing

How internal linking improves your SEO and lowers the bounce rate

October 5, 2021
By Amrit Hallan
Content Strategy

Internal linking or interlinking brings forward your other web pages and blog posts. Your visitors click on them and stay longer on your website. The Google crawler can find more links on your website.

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Improve your SEO with content auditing

December 21, 2019
By Amrit Hallan
Content Strategy

Regular content auditing can help you improve your SEO. It gives you fresh content without having to look for new ideas all the time.

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How to make sure your content is found by Google Discover

December 12, 2018
By Amrit Hallan
Content Marketing

If you don’t want your content to be left out by Google Discover, you will need to optimize it in such a manner that it is discoverable and engaging.

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Google’s Featured Snippets: How to rank at #1 with strategic content writing

September 6, 2017
By Amrit Hallan
Content Writing

Although there is no set rule for getting your link featured in the Google’s Featured Snippets box, you can format your content to make it appear there.

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Can you optimize your web content writing for search engines as well as users?

February 4, 2015
By Amrit Hallan
Content Writing

Is it possible to optimize your web content for search engines and at the same time for human users? This is a perennial question for people constantly worrying about how…

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