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The Two Why’s of Publishing Content on Your Website

September 30, 2013
By Amrit Hallan
Content Strategy

The two why’s publishing content on your website let you define a clear vision. Once you can answer these questions, you know why you are publishing content and exactly for home, and for what purpose.

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Preparing your website content for Google’s Hummingbird algorithm

September 28, 2013
By Amrit Hallan
Content Writing

Are you wondering how Google’s recent Hummingbird algorithm update is going to impact your search engine rankings? In order to compete on Google now you need to focus on the context and the actual problem-solving rather than simply creating content around your main keywords.

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What type of content should you publish for an effective link building campaign?

September 20, 2013
By Amrit Hallan
Content Writing

Instead of simply focusing on link building, create quality content for your customers and clients – content that provides solid information. This sort of content that automatically gets linked to and helps you maintain an effective link building campaign.

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How I handle repetitive revision requests from content writing clients

June 3, 2013
By Amrit Hallan
Content Writing

I normally don’t charge extra from my clients for multiple revisions. Whenever I undertake a new content writing assignment I let it be known to my clients that although I…

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Does your business need a regular dose of content writing and content marketing?

May 31, 2013
By Amrit Hallan
Content Marketing

Should you regularly write and publish content on your website just for the sake of content marketing? Joost de Valk mulls over this question in his recent blog post. Being…

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