Everything you need to know about writing
Your Facebook page can be a complete microcosm of different online marketing strategies and therefore it matters a lot how many fans you can get for yourself and how targeted and focused they are. A vibrant presence on your Facebook page can only be maintained by regularly posting high-quality, relevant and useful content.
Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you’re already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.
Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.
According to this Wall Street Journal article it is. It says people are becoming so used to communicating through Twitter and FaceBook (soon to be joined by Google Wave), but…
