I was working in my room when my 12-year-old daughter and wife called me to the other room to show me a video of a pair of mother and daughter arguing with each other about clothes, fashion sense and other stuff.

This is the video

The FilterCopy video was published on the occasion of Mother’s Day. Its title is “Fashion Conversations with Mom”.

FilterCopy seems to be a nice website by the way, if it doesn’t end up pursuing some political and ideological agenda that I have seen many other such websites ending up following.

Although I wouldn’t watch this video on my own because I find such videos very sappy and more than sappy, clichéd (showing the parent always baffled and out-of-sync and showing the kid always cool and updated), the fact that my daughter and my wife really enjoyed it, made me think, it is a good content marketing example.

Throughout the video daughter and mother are quarrelling with each other and there is harmless bantering about the daughter’s fashion sense.

The plot of the video moves very fast and once you start watching it, although it doesn’t seem to be leading up to something, you tend to watch it.

The presentation is sleek and the friendly arguments don’t put you off.

Anyway, I’m not writing a review of the video. All I wanted to briefly say is, that it’s a good example of content marketing by an Indian apparels store called Lifestyle.

Instead of following the traditional advertising path, they have used interesting storytelling to deliver their marketing message.

Throughout the video the mother and daughter are arguing and eventually they end up in an apparels store where, in conclusion, they advise the viewer to go to the Lifestyle website and buy clothes. By the time this message is delivered, the viewer is already relaxed, in a happy mood and is receptive to such a message.