Everybody and his or her mom has a mobile phone these days. According to this Business 2 Community blog post if you are not reaching out to young and old moms who are very busy and are constantly using their mobile phones to manage their days’ affairs, you are missing a big demographic and I totally agree.
If you talk about just the US market, according to the figures mentioned in the blog post, moms have a share of $ 2.4 trillion market and women as a whole influence more than 80% of US spending (source from Fast Company).
How should you streamline your content marketing to target busy moms who are constantly on their phones? First of all, create content that is mobile-friendly. According to the statistics mentioned in the above link, an average mom spends 6.1 hours on her smart phone and many use shopping apps. It means not only your website should be able to scale according to the mobile devices, even your content must be created in such a manner that it can be easily accessed and understood using mobile phones.
Most of the moms are on social websites – women being more social compared to men – and this is a place where you can reach them by specifically creating content for social networking websites. In order to promote your content on social networking websites from the perspective of targeting moms using mobile phones you will obviously have to spend some time interacting with people on these websites.
What sort of content would moms find useful? While we shouldn’t stereotype people into various brackets, moms are normally interested in recipes that might be healthy for themselves and their families. They may also like to talk about clothes and various shopping opportunities available. Some of the moms also like talking about the behavior of their kids. Career-oriented moms would like to know how to raise kids while doing a full-time or a part time job. Then you can also target single moms because they may have totally different issues compared to married moms.