How to make your business Google-updates-proof

May 2, 2012
By Amrit Hallan
Content Strategy

Whereas search engine optimizing your website or blog organically for your important keywords is one of the greatest ways of getting traffic to your website or blog, you have to depend on search engine algorithms. Many Webmasters and bloggers have been hit hard by the recent Penguin update by Google. Overnight their rankings have vanished and they’re losing their business. My advise is publish content for your readers and visitors rather than simply for improving your search engine rankings. Good quality, relevant content always triumphs over content published just for improving search engine rankings.

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What makes your content click

October 5, 2011
By Amrit Hallan
Content Marketing

Your content clicks when it achieves what you want it to achieve. When you’re executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

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Moving away from SEO

April 11, 2010
By chandraamani
SEO

How important is SEO to SEM today? Is SEO losing the edge? Are small businesses finally breaking free from the power of SEO and getting recognition still? Are we moving…

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