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How come targeted content improves your search engine rankings?

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If you ask me SEO content is actually targeted content, and if you are wondering what is targeted content it is content specifically generated for a particular audience using particular keywords (and that’s what makes it SEO content). Purely SEO content doesn’t do you much good because even if it generates lots of traffic it doesn’t generate much business because it doesn’t move your visitors. Targeted content on the other hand not only draws qualified traffic from various search engines it also improves your conversion rate.

A couple of weeks ago I removed a package that I had started offering from my website. I had collaborated with a writer (a content provider, actually, who hires writers to generate bulk content) to provide low-cost, average-quality content that could help clients improve their search engine rankings. I started offering this package because I was getting lots of queries from India and I also got contacted by a few writers who were ready to generate lots of content at very low rates. This worked for a while but then I felt it was counterproductive for my clients and also for my own business.

I am not a very well-known copywriter on the Internet but over the past five years I have managed to eke out a presence through providing quality content persistently. Since there are very few people who understand the difference between cost and value a majority of clients confused that package with the overall content writing services that I provide.

They somehow got themselves into believing that they could pay dirt cheap and still they should be able to use that content as primary business content.

Content purely written for SEO rarely performs well as primary business content and if you want primary business content then you must pay accordingly. Anyway, it is very difficult to explain to clients once they have seen the rates. Instead of wasting my time again and again trying to explain the difference between quality content and low-cost SEO your content I stopped offering that package altogether.

Instead, I insist — even if they have to pay a bit more — that they should aim at producing highly targeted content. They may end up with less content than what they could have gotten by paying a lower rate, performance wise this content is much better.

But how does targeted content improve your search engine rankings?

In order to produce targeted content you need to be clear about two things, in fact three things:

  • What exactly you want to convey
  • To whom you want to convey
  • What words you want to use

Once you have sorted out these questions you are more than halfway through producing high-quality SEO content that can also be used as your primary business content. When you write content keeping your audience in mind you are careful about what you’re writing and how you are writing. When you know what you want to convey you stick to the topic and stay away from ambivalence. The words that you want to use while creating your content are your keywords and the search terms you want to target.

Although you should arrange your content so that it is more convenient for the search engine crawlers to go through it and assess it, your primary focus must always be your visitors, your readers. Search engines are not going to do business with you but people will.

SEO Content writing actually improves your search engine rankings

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Does SEO content writing improve your rankings

Does SEO content writing improve your rankings

Does SEO content writing actually improve your search engine rankings?

You may like to read 5 Reasons Why Content Writing Is Important for SEO

Although, whenever my clients ask me this question, I tell them that SEO content writing alone doesn’t improve search engine rankings but it is the underpinning of every SEO strategy.

Unless you have good content, you’re not going to enjoy better search rankings. There is a reason.

Over the years, an increasing number of organizations and content creators have realized that merely using keywords here and there doesn’t help much in improving one’s search engine rankings.

You need to provide useful information. You must write content that is relevant to what your target audience is looking for. Only then you can improve your SEO.

What do millions of Internet users access everyday while surfing the Internet?

They access the content present on various websites.

What do people promote day in and day out on various social media and networking websites?

They promote content links.

So it’s clear that everything is about content, whether it exists in the form of text, video or images.

Since everybody is seeking content, how do you create content that’s actually being sought?

And if you create content that is highly sought after, how do you let people know of its existence?

This is where SEO content writing can help you.

What does content actually mean?

Whatever exists digitally on the Internet is content

Whatever exists digitally on the Internet is content

As I have explained elsewhere on this blog, whatever information exists, it is content. It can be text, it can be video, it can be images, it can be PDFs, it can be social media updates – anything that can be read, heard or viewed, is content.

This TopRank blog post has compiled responses from 40 content marketers and content writers to get a perspective on what is content. For example, according to Heidi Cohen,

Content is high quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously content can be expressed using a variety of formats including text, images, video, audio and/or presentations. When used for marketing purposes, content should incorporate the organization’s branding, be void of any form of promotion, and use a call-to-action to be trackable.

According to data analyst Avinash Kaushik

Content is anything that adds value to the reader’s life. It can add value by making them smarter, making them laugh, making them do their job better, rush to their child to share the video, make a contribution to a charity.

How important are the keywords for SEO content writing?

Whether people are using search engines, online directories or social networking websites to dig out relevant information, one thing is common that they use: the keywords, the search terms.

There are many Internet “gurus” that say SEO is fast becoming irrelevant. They say that the keywords are losing their meaning.

There are many reasons for such opinions. One of the reasons is that these days more stress is put on the relevance of your content.

The artificial intelligence used by the search engine algorithms can understand your content even when you don’t use your keywords. It can make sense of the words by combining multiple words and multiple sentences and then deriving the meaning on its own.

Consequently, you should just focus on the quality and the relevance of your content.

Although I completely agree with the quality and the relevance thing, I think the keywords still matter. They’re going to matter for a long time.

Another reason for discounting SEO is that people these days are using social media and social networking websites to search for information.

This can be true for website like LinkedIn but finding business-related information on Facebook and Twitter or Instagram can be really daunting.

People are still using search engines when they want to find business-related information or when they are looking for products and services.

On social media and social networking websites they may stumble upon a bit of useful information, but they don’t actively use their search functions.

Search still means search engines like Google and Bing.

Does only SEO content writing help you improve your search engine rankings?

While SEO writing is the most important ingredient (it’s like the pasta in your pasta dish) what sort of rankings your content enjoys depends on many factors. Some of these include

  • The authority your website or blog currently wields.
  • The age of your domain.
  • The number of authority incoming links.
  • Your existing content quality.
  • Your existing content density.
  • The optimization of your source code.
  • Your engagement level on social media and social networking websites.
  • The frequency with which you publish fresh content and update existing content.
  • The way content is organized on your website or blog.
  • The level and the quality of competition your content faces on search engines.

SEO content writing is not just about outsmarting the search engines.

It’s about talking in the right language and using the right words; words people actually use.

If I’m writing about SEO content writing, and if nowhere on my page this phrase appears (let’s say all the time I’m talking about getting more search engine traffic — a good thing to do actually, but here I’m just explaining the expressions and their relevance) how can the search engines find my page when people are looking for SEO content writing?

So it’s very important that you figure out:

  • What’s your target market
  • What search terms and expressions they actually use
  • What they’re actually looking for
  • How to incorporate the data into your entire SEO content writing process

There is a concept called search task accomplishment. What does it mean?

Google these days does not rank your content based on how you have used your keywords. Though, keywords are still important, Google ranks your content based on what purpose it is solving.

To accomplish this, it takes into account the way people react to your content.

The logic is very simple. When someone finds your link on Google and clicks the link and goes to your website, does he or she find the information he or she is looking for?

If he or she comes back to Google and carries on with the same search, it tells Google that he or she didn’t find the information he or she was looking for and hence, he or she needs to look more.

On the other hand, if he or she doesn’t carry on the same search, it tells Google that your content accomplished the task for which it was created and hence, this particular link gets a ranking boost.

How does SEO content writing improve your search engine rankings

A lot of your success on the Internet depends on getting found, if you don’t have millions of dollars to spend on advertising.

You may like to read search engine optimization guidelines by Google.

According to Google guidelines, your content should be

  • Useful and informative.
  • Valuable and useful compared to other websites.
  • Credible and trustworthy.
  • High quality.
  • Engaging.

Search engine optimization is definitely a good start and when you include keyword targeting in your overall SEO content writing strategy it helps the search engine ranking algorithms compute the relevance according to the searches being conducted.

It has a circular effect:

SEO content writing

SEO content writing

As you can see in the diagram, with the right start, one thing leads to another and it goes on and on.

But is it this simple? Of course its not.

SEO content writing has to be matched with relevancy — it must provide solutions and answers.

Suppose someone wants to know what smart phone she should buy?

Simply optimizing your content for iPhone or Google Pixel or OnePlus isn’t going to be of much help and if it isn’t going to be of much help people are neither going to link to it nor going to promote it.

Unless your content really helps her decide, it’s of no relevance, and even if it appears on the first pages of various search engines (flukes do happen), it neither benefits you nor your visitors.

Create few SEO content pages, but create highly relevant pages.

This is where everything begins.

If you start focusing on every keyword under the sun and start generating tons of directionless traffic it’s not going to benefit you, and you’ll end up concluding that SEO content writing doesn’t work.

Instead, focus on a few search terms and create highly relevant content around them. Just in a couple of months you’ll notice a marked difference and you will find that SEO content writing definitely improves your search engine rankings.

Note: This blog post was updated on March 30, 2020.

SEO copywriting – what it really means

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What does SEO copywriting mean

What does SEO copywriting mean?

In this post I’m going to talk about what is SEO copywriting and how, when properly done, it can improve your search engine visibility.

I was just going through this interesting blog post titled SEO Copywriting is dead! Here’s Proof….

I often come across articles and blog posts bashing up terminologies and work-related phrases.

For instance recently I came across a report that tried to prove that outsourcing could be disastrous for your work, despite the fact that more and more work is being outsourced to save time and money.

Anyway, since I provide SEO copywriting services I thought I should write a quick post on what SEO copywriting actually means and what are its benefits.

So what exactly is SEO copywriting?

What is SEO copywriting

What is SEO copywriting?

SEO copywriting is the process of creating website content that is both engaging for readers and optimized for search engines.

It involves writing and publishing high-quality, relevant text that incorporates specific keywords and phrases strategically.

What is SEO copywriting all about?

It’s about writing compelling content that attracts organic traffic from search engine results pages (SERPs) by improving a website’s visibility and ranking.

SEO copywriters research and incorporate relevant keywords to make sure that the content is easily discoverable by search engines, while still providing value to readers.

The goal is to strike a balance between user-friendly content and search engine optimization techniques to drive traffic and enhance a website’s online presence.

It is definitely not repeating keywords and key phrases umpteen times, as many clients mistakenly understand.

As I’ve previous explained in a blog post titled SEO tips you should know as an online copywriter, every well-written copy that properly handles the topic can qualify as an SEO copy.

Keywords? Yes, they are important, and if you totally ignore them in your copy, then definitely the search engines are going to find it difficult to rank it well for those keywords.

For example, if I want to optimize this blog post for SEO copywriting, but I write about SEO content writing and SEO writing, then definitely the search engines will not show this blog post when people search for SEO copywriting.

That is why it is very important that when you’re writing about a subject on a particular page or blog post, stick to it.

If I want to get traffic for SEO copywriting, then I should better focus on this particular phrase, rather than trying to be esoteric and cryptic.

SEO copywriting involves writing the copy in such a manner that it judiciously talks about the subject, while taking care that the keyword or the key phrase appears sufficient number of times, at appropriate places, without sounding silly or repetitive.

There is no point getting the first position on Google by creating content that means nothing to your visitors.

Does SEO copywriting improve your search engine rankings?

It definitely should.

Even if you don’t immediately improve your search engine rankings (it depends on lots of factors, not just the copy), it is a step in the right direction.

It’s like, if you require n steps to reach B from A, then a well-written page by an experienced SEO copywriter definitely makes the number of needed steps n-1.

Unique benefits of search engine optimization copywriting

Benefits of SEO copywriting

Benefits of SEO copywriting

Increased Organic Traffic

  • Optimized content attracts more organic traffic from search engines.
  • Higher rankings lead to increased visibility and click-through rates.

Improved User Experience

  • Well-structured and optimized content enhances user experience.
  • Clear and relevant information keeps users engaged.

Enhanced Relevance

  • Copywriting for search engines aligns content with target keywords and search intent.
  • Relevant content increases the chances of ranking for desired keywords.

Higher Conversion Rates

  • Persuasive copywriting techniques can boost conversion rates.
  • Optimized content guides users towards desired actions.

Better Targeting

  • SEO copywriting helps target specific keywords and audience segments.
  • Tailored content attracts the right audience and improves engagement.

Increased Brand Visibility

  • Improved rankings increase brand exposure to a wider audience.
  • Greater visibility establishes brand authority and credibility.

Long-Term Results

  • Writing for search engines is a long-term strategy with lasting benefits.
  • Consistent optimization leads to sustained rankings and traffic.

Mobile Optimization

  • Search engine optimization copywriting ensures content is optimized for mobile devices.
  • Mobile-friendly content improves user experience and search rankings.

Competitive Advantage

  • Well-optimized content helps outrank competitors in search results.
  • Higher visibility and better rankings give an edge in the market.

Content Discoverability

  • SEO writing makes content more discoverable by search engines.
  • Proper optimization increases the chances of appearing in relevant searches.

Improved Site Structure

  • SEO writing practices encourage proper site structure and organization.
  • Clear navigation and hierarchy facilitate search engine crawling.

Backlink Opportunities

  • High-quality and optimized content attracts natural backlinks.
  • Backlinks from reputable sources improve search engine rankings.

Social Sharing

  • Optimized writing creates content that is shareable on social media.
  • Increased social sharing can drive more traffic and improve visibility.

Local SEO Advantage

  • Local optimization techniques in copywriting improve local search rankings.
  • Local businesses gain visibility among geographically targeted audiences.

Voice Search Optimization

  • You also optimize your website and blog content for voice search queries.
  • Voice-friendly content improves chances of appearing in voice search results.

Better User Engagement Metrics

  • Optimized content increases time spent on site and reduces bounce rates.
  • Positive engagement metrics signal quality content to search engines.

Targeted Metadata

  • Copywriting for search engines optimizes title tags and meta descriptions.
  • Compelling metadata attracts clicks and improves search visibility.

Multilingual Optimization

  • Optimized writing facilitates optimization for different languages.
  • Multilingual content expands reach and improves international SEO.

Continuous Improvement

  • Writing for SEO involves ongoing monitoring and optimization.
  • Iterative improvements lead to better search rankings over time.

Measurable Results

  • SEO copywriting allows for tracking and measurement of performance.
  • Analytics provide insights for further optimization and ROI evaluation.

Unique features of SEO copywriting

Unique features of SEO copywriting

Unique features of SEO copywriting.

What helps you create content that improves your search engine rankings.  What attributes and features define SEO copywriting?

Keyword Research

Thorough keyword research to identify the most relevant and valuable keywords and phrases to target in the content.

Keyword Optimization

Strategically incorporate keywords into the content to enhance its visibility in search engine rankings without sacrificing readability.

User Intent Focus

Understand user intent and create content that aligns with what users are searching for and provide them with valuable and relevant information.

Search Engine Guidelines

SEO copywriters adhere to search engine guidelines and best practices to ensure the content is well-structured, properly formatted, and meets technical requirements for optimal indexing.

Unique and Engaging Content

SEO copywriting emphasizes creating original, informative, and engaging content that stands out from competitors, attracts readers, and encourages them to stay on the page.

Content Formatting

Use proper formatting techniques such as headings, subheadings, bullet points, and paragraphs to enhance readability and make the content more scannable for both readers and search engines.

Internal Linking

Strategically incorporate internal links within the content to improve website navigation, enhance user experience, and help search engines understand the website’s structure and relevance.

Meta Tags Optimization

SEO copywriters optimize meta tags, including meta titles and meta descriptions, to provide concise and compelling summaries of the content, attracting users and improving click-through rates in search engine results.

Mobile-Friendly Approach

Ensure that the content is optimized for mobile devices, as mobile-friendliness is a crucial factor in search engine rankings and user experience.

Ongoing Optimization

SEO copywriting is an iterative process that involves continuously monitoring and analyzing performance metrics, making adjustments, and optimizing the content based on user feedback and changing search engine algorithms.

These unique features make SEO copywriting a specialized skill set that combines writing expertise, keyword research, technical knowledge, and a deep understanding of search engine optimization principles.

How much time does it take for SEO copywriting to improve your search engine visibility?

How much time does it take to improve search visibility with SEO copywriting

How much time does it take to improve search visibility with SEO copywriting?

The time it takes for SEO copywriting to improve search engine visibility can vary significantly depending on various factors.

While there is no fixed timeline, it’s important to consider the following aspects:

Competition Level

How competitive are the keywords you are targeting within the industry you’re trying to improve your SEO content writing?

High competition keywords (lots of companies and individuals already ranking for them) may take longer to see noticeable improvements in search engine visibility.

Target less competitive keywords.

Focusing on longtail keywords will lower competition and yield quicker results.

Website Authority

The existing authority and trustworthiness of your website also has a bearing on your search engine visibility.

New websites or those with minimal domain authority may require more time to establish credibility and gain higher rankings.

Content Quality and Quantity

The quality and quantity of the content or copy that your website has also influences how fast or slow your SEO improves.

Consistently publishing high-quality, optimized content that aligns with user intent and addresses relevant topics can help expedite improvements in search engine visibility.

Technical SEO Factors

Technical SEO factors also play a role.

Optimizing website structure, improving page load speed, ensuring mobile-friendliness, and implementing proper meta tags are essential elements that contribute to search engine visibility.

Addressing these technical aspects alongside the copywriting efforts can impact how quickly the visibility improves.

Backlinks and Social Signals

Build a strong backlink profile, that is, get quality backlinks from reputed websites and blogs.

Become active on relevant social media platforms.

For example, since my business is mostly B2B (I provide content writing and copywriting services to businesses and individuals doing businesses) the ideal social platform for me is LinkedIn.

Yours might be Instagram, YouTube, or even Twitter.

Getting backlinks and creating a vibrant social media presence takes time.

The more authoritative and relevant backlinks your website earns, the higher are the chances of improving visibility in search results.

Search Engine Algorithm Updates

Search engine algorithms are constantly evolving.

Major updates can impact search engine visibility.

Algorithm updates may require adjustments to the SEO copywriting strategies and can influence the timeline for improvements in visibility.

Main highlights of the above points:

  • SEO copywriting is a long-term strategy.
  • Quick improvements can be seen, but significant changes take several months to a year or more.
  • Consistent and strategic efforts are necessary for improved visibility.
  • Ongoing optimization and monitoring are crucial.
  • Patience, persistence, and a holistic approach to SEO are key.

Quick list of 20 SEO copywriting mistakes to avoid

20 SEO copywriting mistakes to avoid

20 SEO copywriting mistakes to avoid.

  1. Keyword stuffing.
  2. Ignoring target audience needs.
  3. Writing for search engines instead of users.
  4. Poorly crafted title tags and meta descriptions.
  5. Neglecting to optimize URLs.
  6. Lack of internal linking.
  7. Ignoring the importance of mobile optimization.
  8. Duplicate content.
  9. Overlooking header tags (H1, H2, etc.).
  10. Failing to optimize images with alt tags.
  11. Not incorporating relevant and high-quality external links.
  12. Neglecting to update and refresh content regularly.
  13. Poor grammar and spelling mistakes.
  14. Disregarding the importance of user experience (UX).
  15. Ignoring local SEO optimization.
  16. Neglecting to optimize for voice search.
  17. Using excessive jargon and technical language.
  18. Neglecting to optimize for featured snippets.
  19. Not leveraging social media for content promotion.
  20. Neglecting to track and analyze SEO performance.

Different types of content that can be created for SEO copywriting

Different types of content that can be created for SEO copywriting

Different types of content that can be created for SEO copywriting.

  • Blog Posts: Blog posts that cover relevant topics in your related industry or niche. This draws target audience to your blog or website.
  • Product Descriptions: Compelling and persuasive descriptions of products or services that highlight their unique features, benefits, and value to the customer.
  • Landing Pages: Specifically designed pages that focus on converting visitors into leads or customers. They provide relevant information and a clear call-to-action.
  • Infographics: Infographics are good for shareability. They are easy to understand. They are visually appealing. They generate a ton of backlinks. A picture is more than a thousand words.
  • Case Studies: In-depth analyses of how your products or services have solved specific problems for your customers. They showcase real-life examples and provide social proof.
  • Guides and Tutorials: Step-by-step instructions or comprehensive guides that help users understand a process, learn a skill, or solve a problem.
  • FAQs: Frequently Asked Questions pages that address common queries and provide valuable answers, improving user experience and SEO rankings.
  • Whitepapers: In-depth and authoritative reports or studies that offer valuable insights into industry trends, research findings, or best practices.
  • Videos: Engaging and shareable video content that can be optimized for SEO. Videos can enhance user experience and increase time spent on your website.
  • User-generated Content: Content generated by users, such as reviews, testimonials, or social media posts. It adds credibility, authenticity, and encourages engagement.

These various types of content can be optimized through SEO copywriting for search engines while providing value to users, improving visibility, and driving organic traffic to your website.

Can you over optimize during SEO copywriting?

Can you over optimize SEO copywriting

Can you over optimize SEO copywriting?

Yes, it is possible to over-optimize.

Over-optimization, also known as “keyword stuffing” or “spamming,” refers to the excessive and unnatural use of keywords or optimization techniques that violate search engine guidelines.

This practice can harm your search engine rankings. It is also bad for user experience.

When you needlessly use keywords with no regard to readability and relevance, your content becomes unappealing to the users.

Google can penalise your content. It can lower your rankings. It can also remove your links from search results altogether.

Although, sometimes, for writing effect, you may need to repeat certain keywords. Search engine algorithms are smart enough to recognize whether a keyword is being repeated for an effect, or for over optimization, and then decide accordingly.

Does SEO copywriting improve your conversion rate?

SEO copywriting and conversion

SEO copywriting and conversion.

It definitely does. It achieves this by optimizing website content.

It attracts targeted organic traffic.

It engages visitors effectively.

How does it drive more conversions?

It encourages you to incorporate relevant keywords strategically.

This in turn enhances user experience and helps you create a persuasive copy.

Listed below are some ways SEO copywriting contributes to improve your conversion rate.

Targeted keywords and content relevance

When you organically optimize your content, you use keywords and search queries that your potential customers use.

You conduct thorough keyword research consequently, and then incorporate relevant keywords that appear naturally in your copy.

This way, as an SEO copywriter, your highly targeted content aligns with user intent.

This increases the chances of attracting qualified visitors who are more likely to convert.

Compelling and persuasive copywriting

Effective copywriting techniques are directed towards encouraging visitors to take desired actions.

When writing SEO content, you use persuasive language, compelling headlines, and enticing call-to-action.

They guide visitors through your conversion funnel.

The SEO copywriting craft clearly communicates the inherent goodness of your products and services.

You highlight the benefits.

You address all concerns and objections.

You can also use emotional triggers, storytelling, and appealing language during SEO copywriting to effectively influence the decision-making process of your business.

You motivate them to complete desired actions and this improves your conversion rate.

Improved user experience

Making sure users have a good experience is important for turning visitors into customers.

SEO copywriting aims to create content that is easy for users to understand, organized well, and simple to move around.

The readability is better. The text is arranged logically using headings, bullet points, and shorter paragraphs.

Ensuring that the website loads fast and seamlessly works on all mobile devices is an integral part of creating an improved user experience.

When they enjoy staying on your website, they are less likely to leave without taking action.

They are more likely to become your customers.

Enhanced trust and credibility

Truly search engine optimized content establishes trust and credibility among your visitors.

You provide informative and valuable content.

Your website becomes an authoritative source in your industry.

As an SEO copywriter you incorporate statistics, data, customer testimonials, and case studies to back up claims and build credibility.

Answering common questions and concerns and addressing objections that your potential customers may have, is an integral part of SEO copywriting.

This further builds trust and reassures your visitors.

When they trust you, when they are informed, it improves your conversion rate.

Optimization for local and voice search

Is your business location-dependent (mine is not)?

If your business is localised – providing accounting services to a particular region, for example – your SEO writing must incorporate local keywords.

You must make sure that your content is optimized for local searches (accountant based in Calgary).

The same goes with voice search. One-third of the US population uses voice search.

According to Google, 27% of the global population with access to the Internet uses voice search.

If you’re optimizing your content for voice search it further improves your search engine rankings, which further improves your conversion rate.

 

How to write SEO text

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You want to know how to write SEO text to improve your search engine rankings, most probably. When you are writing for the web, it’s not just the human readers who are going to read, evaluate and then act upon whatever you have published, even the various search engines are going to evaluate your text and rank it accordingly. Although the search engine companies like Google are constantly trying to mimic the human psyche as closely as possible there subtle differences in the ways that humans and the search engine algorithms make sense of your text. If you want to learn how to write SEO text you should also spend some time understanding how the search engine crawlers access your individual pages and how those pages are ranked according to keywords and other, longer expressions present on your webpage.

Although there are many SEO experts who say that words don’t matter but they really do. Ever since we started using language to communicate words have been an integral, inseparable part of language. So in order to convey something you have to be careful about your words. For instance if you want to tell somebody, I love you, you don’t say I have the extremely opposite feeling of hatred for you. The search engines are going to think that you’re talking about hatred and not love. So if you want to learn how to write SEO you must also learn to use the right words to say something. Aside from that here are a few pointers that can lead you towards writing effective SEO text.

Make a list of the keywords that you’re going to use in the SEO text of the current page

The keywords of course must be context specific. Before preparing the text you should prepare a list of keywords and expressions that you would like to highlight on the page. Try to use these keywords while forming your sentences. Writing SEO text doesn’t meaning filling up your webpage with nonsensical repetitions. Don’t overdo it and stick to relevance. Recently I read that you should use your keyword in the first sentence of the first paragraph, in the last sentence of the first paragraph, once in every paragraph, and then once in the last sentence of the last paragraph. I don’t think all this is necessary, just use your keywords whenever you think they should appear justifiably. Use them in your headings and subheadings, bulleted lists and in anchor text. The moot point is that you have to convince the search engine algorithms that you are seriously talking about the keyword on your page.

Put your keywords in the title of your page

The title of your page is very important because it tells the search engines what your page contains. Although there is no harm in creating esoteric titles it helps a lot if your title contains the expression for which you want to be ranked higher on the search engine results pages. Various studies have revealed that search engine users have a greater tendency to click on the hyperlinks that contain the expressions they have just used to conduct the search. The title of your webpage appears as a hyperlink on the search engine results page.

Talk about the topic in the very beginning

The search engine crawlers have millions of pages to crawl and they are constantly economizing the time they spend on individual pages. Talk about the main thing in the very beginning of your webpage so that even if they don’t go through the entire page they can make out the basic theme of the page and analyze it accordingly for the appropriate keywords.

Organize your text with headings, subheadings and bullets

Headings, subheadings and bullets often present the whole picture. Many visitors just go through the headings, subheadings and bulleted points and skip the finer print. You can use your headings to kindle their interest and encourage them to read the rest of the text also. Anyway, since headings, subheadings and bullets often contain the main highlights, if they are present on the page the search engine crawlers first go through them.

Basically, there is no set formula for writing SEO text because every keyword has its own peculiar way of performing, and you shouldn’t worry much about it. Just make sure the text is properly laid out, you use the keywords enough times, and you make the text reader-friendly. And don’t try to cram many keywords into one page, 2-3 keywords should be focused upon, and in fact, you should have separate dedicated pages for all your important keywords.

How Online writing services can increase your website’s conversion rate

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Few weeks back I read an interesting article where Amrit, who is an  online writer explained how online seo content writing can prove to be beneficial to website owners and  webmasters. I have been into online writing services since past 3 years, but it’s been few articles that prompted me connote “Wow! I like it. Let me  save the url and bookmark the site.” I experienced two things out of this which I want to share with my readers;

  1. I found an informative article to express my views.
  2. The site found another DAILY reader (which is me) and eventually traffic because I will definitely share Amrit’s work with my readers, SEO Clients, my friends and contacts.

Well I think now you are able to understand how great and unique content can fetch good traffic. You don’t need to use exquisite vocabulary or ‘hard English’. It’s only simple words, explained in a very thoughtful manner. With SEO Copywriting, you should be able to make your potential clients visualize lots of traffic which will increase by time and Amrit’s site is a real good example of this.

How important is SEO Copywriting?

SEO Copywriting Analysis is very important for your site. Creating search engine friendly content is one of the priorities to pace for higher rankings. If you want your site to EXIST in this tough internet marketing world, you must go for professional online writing services. It is very important to build search engines friendly website that search engine robots/spiders will crawl and index. SEO Online Copywriter finds out the loopholes in your content and confirms that the content and keywords are evenly poised. SEO Copywriting helps your site to compatible in both ways i.e both from viewers and search engines point of view.

How experienced online writing services can tremendously help improve a site’s conversion rate?

We classify visitors as good or bad visitor. The trick is to drive the right kind of traffic in. Getting the right people on your websites are more important. Here are few points to be kept in mind:

  1. SEO Online writing services is a compulsory for your site(s) because QUALITY matters.  SEO Copywriting provides high-profile quality search engine optimized content that improves the conversion rates of a site. SEO Content provides an edge over the other existing non-optimized sites.
  2. How to build search engines friendly website that search engine robots/spiders will crawl and index it? Well SEO webpage writer shows you how to find the right keywords using keywords research to improve sales and traffic generation. Researching and Selecting Keywords, Keyword Density and Keyword Optimization are vital parts of the entire content. So without a knowledgeable SEO Writer, you will not be able to embed such things in your webpage content.
  3. Links are also indispensable part when we speak about website, traffic, content etc.; SEO Copywriting facilitates to create inbound links to your website and guides on how to link your page both internally and externally to gain higher traffic and greater sales leads.
  4. Experienced online SEO writer develops an understanding of your target audience and about what drives them to buy.  A good SEO Copywriter handles objections of your potential customers may have from their purchasing decisions. regarding your website like best and specific info on choosing best key phrases, creating great keyword rich marketing copy, ideas for best Titles and Meta tags suiting your domain’s content and keywords

An online writing service is essential for your dream project.SEO expert makes in-depth analysis regarding your website. Choosing best key phrases, creating great keyword rich marketing copy, ideas for best Titles and Meta tags suiting your domain’s content and keywords are the core working areas of the SEO Copywriter’s and that’s BANG ON target!

Higher Traffic + Higher Conversion rates = Excellent SEO Copywriting+ Strategic internet marketing+ Quality website design

That’s the key!