This is the first thing that I want to know when take up a new content writing project: what exactly does the client do?

The answer is not as simple as it may seem in the beginning. For most of the clients, it is often difficult to tell in a couple of sentences what they do and exactly who they serve.

And then they wonder why their websites in general and copywriting in particular don’t convert.

It helps you target better if you know exactly what you do.

What do I do?

I provide content writing and copywriting services.

Big deal. There are thousands of content writers and copywriters on the Internet, and some may be even better than me.

So, what do I do to deserve your business?

I write engaging content that helps you convert better. I also improve your search engine rankings.

Now, this is a bit more precise. What next?

My writing is confident. It may not win a Pulitzer or a Booker Prize, but I write with conviction and confidence.

I always know the right words for the message that you want to convert.

I don’t use fluff. I come to the point straightaway. I don’t try to impress the readers. I try to inform them.

Instead of worrying about how many words I should write, I focus on the message (although, most of the clients are more worried about the number of words, but that’s a different story).

So, as a content writer and a copywriter, I do the following:

• Write conversational content.
• Write content with conviction.
• My content writing helps you improve your search engine rankings.

These are the basic traits that a small business owner is looking for in a content writer.

Similarly, if you want to communicate your message without confusing your visitors, you must know exactly what you deliver.

Don’t leave it on your content writer to first understand what you do and then write. He or she will be wasting his or her time and you too will be wasting your time.

Write down somewhere exactly what you do whether you are getting content written by a writer or you yourself are writing it.

What do you deliver?

What is the benefit of working with you?

How do you define your target customers and clients?

What would they be looking for when they search for you?

Is there something that you can deliver that the others cannot? What is it?

What sets you apart?