I was just reading this informative blog post on the topic of how to develop a case study and realized I haven’t written on the subject on my blog. A case study is a great way of communicating to your clients and customers the exact value of the service that you provide. In the case study you have a live example of what needed to be done, how you did it, and what effect it had. This reminds me, I must put some of my own case studies (I have some with me but first will need to contact those clients for more information) on my website.

Wondering what is a case study? A few days ago I wrote a blog post on how you should tell a story through your content writing because stories are always so engaging. The same is applied to a case study. There is a conflict, there is a process and finally there is a resolution. Whenever you take up a new project you are basically trying to solve a problem. Your client comes to you because he or she needs to address a problem and you have the necessary means to solve that problem. A case study goes through the entire sequence of events like a story.

A case study, certainly is not written to satisfy your literary urges; it is written for your customers and clients so that they can understand the value of a product or a service you offer in real time. You can create a case study in the form of written text, a video or a flash or PowerPoint presentation. Just make sure there is the beginning that immediately grabs the attention of your customer or client and once he or she has gone through it he or she must feel that yes, there was a problem and then that problem was solved and everybody lived happily ever after (or at least for the next few months).

Since Conversation Agent has already written about how to create an effective (please visit the link mentioned above to read that) case study I will write my version in a later blog post.