When you want to write content the biggest hurdle is often the lack of ideas. What to write about? The content needs to be relevant, topical, useful, informative and if possible, also entertaining. The examples and ideas must come from the things happening around you. For instance, festive season is fast approaching in the Western world. Here in India we had just had Diwali, Dussehra and a litany of other big and small festivals that are lined up between the months of July and December.
Now we’re moving towards Christmas and the New Year. How do you write content for the festive season? Remember that there has to be a relationship between the occasion and your business otherwise the meaning is lost. I’m not saying this always has to happen – not everything needs to be business- related – but if they can be combined, nothing like it.
It’s not just always about why people celebrate a particular festival, how it is celebrated or what various aspects of the festival mean to different people. These are important, but there are many big and small things that are associated with almost every festival that impact people directly and indirectly.
Take for instance overeating. We all end up overeating during festive days. If your blog or website promotes healthy living, why not create multiple articles and blog posts advising people how to celebrate their festive reason without overindulging? What about publishing recipes of foods that can be enjoyed without the added problems of upset stomachs, bloated bellies and inflated calories? What about listing gift ideas that are not just healthy but also enchanting?
What if you are selling woollen garments or winter clothes? How would you suggest people to take care of winter clothes during the chilly Christmas days? What sorts of clothes are best for celebrating a white Christmas?
Suppose your company sells alcoholic beverages. You can create a series of articles and blog posts advising people how to enjoy alcoholic beverages during the festive season without indulging in drunk driving or losing control. How about managing a hangover after raucous evening?
I’m writing content for a real estate client these days. Some people consider investing in real estate property auspicious during festive seasons. Many rich parents and relatives like to gift apartments and houses to their younger kids and relatives during festivals like Christmas and Diwali. Why not give them advice about what would be the best real estate buying options for such gifts?
The whole point of writing content for the festive season is touch upon issues that are normally overlooked but are highly relevant and important.