What type of content is needed for B2B marketing?
B2B marketing requires different content than B2C. The content for B2B organizations needs to be instructive, educational, research-based, and convincing.
Strategy for creating effective B2B pillar pages
Wondering how to publish pillar pages and content clusters for B2B enterprises? Choose a topic around your main keyword and then create lots of subtopics. Explained in detail.
B2B marketing content consumption increased during Covid-19
How is the market, especially the B2B market, reacting to the Covid-19 outbreak? Some reports say that they are investing more in content marketing.
How to use LinkedIn for B2B content marketing
LinkedIn is one of the best networking platforms for B2B marketing through targeted content marketing and persistent promotion.
Statistically most B2B enterprises use content marketing for brand awareness
Certainly B2B enterprises don’t use content marketing to publish advertisements. They need to strengthen their presence on the Internet and consequently, raise brand awareness. A Content Marketing Institute and MarketingProfs…