Tag Archives: Business Development

Often the problem is not with outsourcing

I was just going through a rant in an email newsletter about why businesses, especially small businesses, shouldn’t outsource and why it makes sense hiring people in-house.

On the surface there is nothing wrong in the argument because how you get your work done depends on your personal choice whether you want to hire someone full-time, part-time or outsource.

The problem is, when people have bad experience outsourcing their work, they start talking about how outsourcing sucks and why people shouldn’t indulge in it. They rarely try to observe the situation from the opposite angle, that is the person who is outsourcing the work rather than the one to whom the work is being outsourced.

There are innumerable, hard-working, sincere and efficient people on the Internet. Here I’m not going to talk about myself, but almost 3 years ago my client Steve decided to hire a programmer from the Philippines using an outsourcing company and we have had a great experience. He does such a great job that recently when Steve was contemplating terminating the contract (because he felt the job for which the programmer was hired is almost done) I convinced him into not letting the programmer go just because it is so difficult to get such people. You may say I’m contradicting myself (that it is very difficult to get good people to whom you can outsource your work and hence, they are an exception rather than a norm) but I will just come to another point.

The problem is people are either too lazy to look for good talent, or they are simply cheap. I have been writing content for the past 12 years and 70% of the queries seek “world-class content” at “cheap rates”. They actually expect me to create 1000-word “high-quality” blog posts for as little as $5. By offering $5, how much time do you expect me to spend on your blog post?

More than that, how much value do you attach to building your own business assets?

As a content writer living in a Third World country, I (I as any other person) may have my own compulsions for accepting such low-paying assignments and eventually screwing up everything because it is not humanly possible to create enough content to make a decent living with such a rate, what is your excuse? If you cannot afford to spend $35-50 on a decent blog post, why in the first place you are in this business? Either create your own content or hire someone who charges decently, and does good work. If you think that your blog post is worth just $5, if you think that your content writer can be so cheap, then feel fine about getting a cheap deal. Don’t crib.

Now that Diwali is over

Diwali is over

They often say there is a general sense of depression after every major festival like Diwali or Christmas. In my case it’s the opposite; I feel super charged-up after such festivals.

Yesterday was Diwali and we had a great time at our parents. Despite the doom-day-scenario-threat from environmentalists (all the power to the environmentalists!) my daughter and I busted crackers, and I also got a bit drunk trying to give my father company, who thinks every festivity is incomplete without good whiskey.

Anyway, by the time we came back this evening we were quite drained, but far away from being depressed. There are so many exciting things awaiting us.

For a few years I have been ignoring many important aspects of my website that I plan to take care of post-Diwali. These include:

  1. Streamlining existing content
  2. Adding more informative content to the blog
  3. Increasing targeted traffic to the website
  4. Regularly publishing newsletter and gaining more subscribers
  5. Networking with more industry-relevant people
  6. Regularly keeping in touch with my existing clients
  7. Improving the overall standard of the project assignments
  8. Uploading Case studies
  9. Completing a few e-books
  10. Creating content targeting specific industries

I need to add more things to this list.

Well, you must be wondering: aren’t these the most fundamental things every business must take care of? Yes, you are right. Especially when I do all these things, with great regularity, for my clients.

Since I have been getting decent amount of work from the way my website is right now, I’ve been ignoring it.

In order to take my business to the next level it’s necessary that I take care of all the things listed above. So pretty excited about all those. Hope to share more with you on this blog regarding my progress.