When you are writing for your business (or when your content writer is writing), you want to play safe for obvious reasons. As it is you want to attract clients. If you piss off even those clients who are interested in doing business with you, this is not a good content writing and content marketing strategy.
In his latest update, Brian Clark asks, Are you a courageous content creator?
By being courageous what he means is having the courage to go against the tide. It means doing your own thing whether people agree with you or not. It means not giving in to pressure and sticking to your ground provided you are sure of what you’re doing.
How do you apply this attitude when writing content for your business? How do you become “courageous”?
When you are writing for your business, don’t always try to please your customers and clients. The purpose of writing for your blog or your website is to inform and engage. Give them the right information even if it means, at least at that moment, they decide not to do business with you.
For example, there are some clients who don’t need my content writing services.
A few months ago, a client sent me a “rough draft” to improve. The draft was so well written that I thought it would be a travesty if I meddled with it. I told the client that she shouldn’t get the draft written by me as she herself had written it so beautifully. She just needed to make a few changes here and there and it was perfect to be published.
Initially the client disagreed simply because she thought that she is not a trained content writer and she mostly deals with software. A good thing was, she trusted me as a writer and when I told her that her initial draft was quite well-written, she acquiesced and decided to publish it on her website. I lost an assignment and as a result, some money, but I had the satisfaction that I had been honest with the client.
Coming back to the original topic, how to be courageous when you are writing for your business? Since I don’t mean to write a lengthy post, here are a few things you can keep in mind:
- Believe in your abilities to deliver and write with that mentality – it will show through your writing.
- Don’t avoid disagreeing with popular belief. For example, I don’t believe that you necessarily have to publish very lengthy blog posts for better search engine rankings. Just focus on quality and regularity and your organic search engine rankings begin to improve.
- Always come up with something new, not just for the heck of it, but because you have some good ideas to share.
- Be yourself.
Some good thoughts to ponder when you are writing content for your business website or business blog.