How do you (or your business) know that you need to hire a content writing service? What are the reasons? Of course it depends on what course your content marketing is going to take in the coming weeks, months and years. It also depends on whether you’re more comfortable hiring an in-house content writer or you are fine with the idea of working with an outside content writing service.
When you decide to work with the content writing service it is a serious decision because it might turn out to be a long-term commitment. Although quality and relevant content is the best way to attract targeted traffic to your website or blog, it doesn’t just happen the moment you start publishing content. It takes time. Even if you publish exceptional content from the first blog post or the first article onwards, it takes time for people to know about you, your blog or your website and it also takes search engines and social networking websites some time to take notice of the value you are providing. Content marketing also doesn’t work in terms of a “project”. You can’t say okay let me have 10 blog posts published and then suddenly I will see some improvement in my traffic. It’s an ongoing process.
This is not to say that you cannot hire a content writing service if you want just a couple of webpages (many times I take up such work where the client needs just a few pages for the main website). In fact this is one of the strongest reasons because it doesn’t make sense hiring an employee when you don’t have regular work and you simply need someone to write a few pages.
While writing this I’m assuming that you’re looking for a long-term commitment. Because as I have just written above, it doesn’t make sense to hire an in-house content writer if you just need a few pages even if you need those few pages every month. Hiring a content writing service means
- You on-and-off need high-quality content but not regularly
- You need high-quality content written regularly but it doesn’t warrant hiring a full-time content writer
Anyway, here are
5 reasons you need to hire a content writing service
- You don’t want to depend on a single content writer: The best reason people go for a content writing service is that the quality of content is always assured. Your content does not depend on a particular content writer, it depends on the service that provides you the content. It isn’t your headache who writes the content. What matters to you is the quality is consistent and your deadline is maintained. This becomes very easy if you obtain your content through a content writing service.
- You want to optimize your budget: When you hire a content writing service, you pay just for the content and nothing else. This is not the case when you hire someone full time. When you hire an in-house employee you need to accrue all the associated costs. You will be paying the employment agency. You will have to conduct multiple interviews. Along with the monthly pay you’ll also need to pay the benefits that are normally paid to an employee. You will also need to invest in the extra infrastructure needed by the content writer.
- You prefer a lean workforce: Maybe you’re working from your basement, or whatever, you don’t want many people in your office and you are fine with people submitting their work from remote locations. Internet these days makes it very easy to collaborate with multiple people no matter where they are (provided they have a decent Internet connection). You don’t want people turning up every morning at your workplace especially when they’re going to work intermittently.
- You are looking for scalable service: Ideally, content marketing should be an ongoing affair, but we don’t live in an ideal world. Sometimes you scale down your requirements, and sometimes you scale them up. When you hire someone in-house, you have to incur a fixed expense no matter how much content you are getting written. This is not a problem if you hire a content writing service and in fact this is one of the most attractive reasons to work with such an agency rather than hiring someone full-time. Just need a couple of articles a particular week? No problem. Get those couple of articles and pay for them and you’re done. Suddenly you require 10 articles on a particular week? Again, no problem. Get those 10 articles and pay for them and then go on with your work with no sense of commitment.
- Avail professionally written content from day one: When you hire someone in-house you need to give some time to that person – maybe more than a month – to get acquainted with what sort of content your business requires. And all this while you are paying this person. On the other hand, it is expected of a content writing service that the content is going to be top-notch from the word go or you don’t pay. There is no reason to bother about how trained or untrained the content writer on the other side is. A professional content writing service (provided you have done enough research to find the right one for your business) normally has writers with massive experience writing for different industries and niches. They are adept at creating content for search engines as well as human readers and by the time they submit the first article or the first blog post, they have already done decent research of your industry.
Some quick reasons why you should not hire a content writing service
- You are more comfortable working with people face-to-face
- You seek immediate response
- You have enough budget to accommodate new staff
- You don’t mind paying people even when they have no work to do
- You are fine with getting stuck with a single content writer whether he or she delivers or not
- Quality isn’t something you’re crazy about