Content marketing success stories
Everybody these days raves about content marketing.
But sometimes it feels like a gold rush thing – you know, the only people who made money were those who sold tools to those going to dig gold.
With content marketing it’s not like that, and those who feel like that, they haven’t experienced success themselves, or they haven’t really understood the power of content marketing.
Many businesses have. Big businesses.
Take for example Coca-Cola. Long time back, the beverage company stopped promoting its products on its website.
In fact, the Coca-Cola 2020 content marketing strategy is quite famous now.
Another good example is Open Forum from American Express. Previously it was called Open Forum, now it is called Trends and Insights.
While doing research for my own content writing and content marketing blog writing and even sometimes for my clients, I come across many interesting links content marketing success stories.
Some links, although excellent, have repetitive information on them, and some links are really unique and present a completely new perspective.
Recently I wrote about how to use the scrum methodology to work on longer blog posts.
Well, I’m going to use the scrum methodology for content writing, for this blog post.
I’m going to create a long list of blog posts and articles on content marketing success stories.
The purpose of this blog post is not to create a keyword-rich content piece, though, no harm in doing that.
I will be putting only the best links that I come across.
If you come across a link that you think should be featured on this post, do let me know. If you have your own blog post that you think is a fit for this space, then also do let me know.