How to use the scrum concept for incremental content writing

Scrum methodology for content writing

Scrum is a method, a framework for building software applications and web applications in an iterative manner.

Every iteration is a complete software application in itself. It is not complete as per the vision, but it can be fully used.

This iterative process continues until the entire application has been developed.

The scrum way of building applications breaks down highly complex tasks into smaller, achievable tasks, and then, with every iteration, moving towards the bigger, complete goal.

This concept can also be implemented in content marketing, as explained in this Content Marketing Institute blog post.

The blog post walks you through the entire scrum content marketing process involving a team of people of different responsibilities and designations.

I was thinking that the scrum framework or the scrum method can also be used for content writing.

Continuously writing and publishing high-quality content can be a complicated as well as a tedious exercise after a while, especially when you are writing on complex topics.

Sometimes the topics are very useful and you should definitely have something about them on your website or blog, but just because you cannot gather enough information and you cannot collect your thoughts right now, the topics are ignored and sometimes totally missed.

In such cases, you can use the scrum methodology for content writing.

This will involve:

1. Create the most appropriate title (changing the title later might be difficult so spend some time on it).
2. Write a couple of paragraphs explaining what you are writing about. You can use whatever comes to your mind, but just make sure, no matter how small the piece of content is, it delivers a complete message.
3. Publish these 2 paragraphs (even one would do).
4. If you want, you can mention at the end that in the next iteration you will be adding more information.

The benefit of using the scrum methodology for content writing

If you use the scrum methodology writing lengthy blog posts and web pages will not seem daunting.

You will know that you are not going to have to sit for a few hours and create a killer blog post in one go.

You will also know that even if you publish just a few paragraphs, you will be delivering something valuable to your visitors.

Besides, they will be no lag in your publishing process.

The biggest benefit that I see is that you will get more time to add valuable information.

Normally what happens is, we write a lengthy, comprehensive blog post or article, publish it and then move on to other topics.

After that we rarely get time, inclination or chance to revisit existing content and work at refining it.

The scrum methodology of content writing can help you develop the habit of continuously revisiting the content that you have already published.

This will in turn help you publish longer blog posts and articles packed with lots of valuable information even when you hadn’t initially planned to write long content.

At the content writing level, I see 2 immediate benefits of using the scrum methodology:

1. You can publish content with greater regularity because it’s very easy to create blog posts of just a couple of paragraphs and hit the publish button.
2. Writing and publishing longer blog posts becomes easier because the process is spread across multiple days, even multiple weeks.