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How do you explain content marketing to a child?

August 10, 2017
By Amrit Hallan
Content Marketing

Learn to explain content marketing to a child before you try to explain it to an adult. Make a list of its reasons for existence and fundamental benefits.

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4 stages of buyer’s journey and the role of effective content writing

August 10, 2017
By Amrit Hallan
Content Writing

What is the role of effective content writing in the 4 stages of a buyer’s journey, right from awareness of the need till the final purchase?

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3 Most Important Objectives of Content Marketing

August 9, 2017
By Amrit Hallan
Content Marketing

It is very important to understand your content marketing objectives to implement an effective and sustainable content marketing strategy for your business.

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As a content marketing strategy Coca-Cola is launching a digital magazine in India

July 30, 2017
By Amrit Hallan
Content Strategy

As a part of its content marketing 2020 strategy Coca-Cola India has launched its Journey magazine in the country. Coca-Cola Journey is available in many countries.

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Is content marketing a misleading term?

July 25, 2017
By Amrit Hallan
Content Marketing

Despite the fact that content marketing has been there for many years, misinformation floats around on the Internet regarding what is content marketing

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