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Everything you need to know about writing

Know your audience before writing content and starting your content marketing campaign

January 25, 2015
By Amrit Hallan
Content Marketing

As I often say on my blog and website, most of the people plunge into the depths of content marketing without knowing what they are doing, and without knowing what…

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You can do good and then use it for content marketing

January 25, 2015
By Amrit Hallan
Content Strategy

A few years ago I worked with a client who always used to say, “Don’t just write, do something and then write about it.” And what could be better than…

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What trends to follow in 2015 while posting content on social media

January 25, 2015
By Amrit Hallan
Social Media Marketing

We are all on one or another social media or social networking platform, right? You must be spending considerable time sifting through updates on Facebook, Twitter and LinkedIn and if…

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How to make your content marketing better in 2015 than it was in 2014

January 24, 2015
By Amrit Hallan
Content Strategy

A few days ago I had written about how to make your content marketing more effective in 2015. As I had mentioned, the basic fundamentals remain the same, it’s just…

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The importance of knowing your content marketing KPI

January 23, 2015
By Amrit Hallan
Content Marketing

Content marketing is more effective if you know your KPIs – key performance indicators. What exactly do you want your content marketing to achieve for your business? Engage your visitors…

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