What’s all this fuss about telling stories in content marketing?
Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…
Content marketing means always being there
Continuing with what content marketing means… Continued visibility can be both positive and negative but of course here we are talking about positive visibility. A great benefit of content marketing…
How better content improves your search engine rankings
I have many clients who need content to improve their search engine rankings and this is why they hire me. They know that I can write them optimized content without…
What the heck is content marketing?
Aren’t we constantly talking about content marketing? But what the heck is it, recently asked one of my clients. I could totally relate to his confusion, I mean, does it…
How to write content for the festive season
When you want to write content the biggest hurdle is often the lack of ideas. What to write about? The content needs to be relevant, topical, useful, informative and if…