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Everything you need to know about writing

What’s better, owned content or sponsored content?

October 7, 2014
By Amrit Hallan
Content Marketing

First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…

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Is your website content mobile friendly?

October 6, 2014
By Amrit Hallan
Web Content

This issue has got nothing to do with elementary content writing, but with 47% searching for product reviews and 29% obtaining additional information on their mobile phones and 50% mobile…

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Why 86% of B2B marketers use content marketing?

October 3, 2014
By Amrit Hallan
Content Marketing

In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…

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Does keyword-rich content help you improve your SEO?

September 30, 2014
By Amrit Hallan
Content Strategy

“SEO content” is still a buzzword among content writers and content creators. What does it exactly mean? Ideally it means your content should help you improve your search engine rankings…

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Publishing from my mobile phone

September 30, 2014
By Amrit Hallan
Content Strategy

In order to post more frequently, and also comparatively shorter blog posts I’ve installed the WordPress app on my mobile phone. It will deter me from going in and on…

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