What’s newsjacking and how to use it for your business
It is the age of content (there I go with the cliché) and if your business isn’t producing enough content it is probably being beaten by another business which is…
Content marketing and a tropical fruit tree
Why do you create content for your website? If you take your content seriously then you must be publishing articles and blog posts regularly. “Regularly” can be everyday, a few…
Now that Diwali is over
They often say there is a general sense of depression after every major festival like Diwali or Christmas. In my case it’s the opposite; I feel super charged-up after such…
Differences between Owned, Earned and Paid content marketing channels
You should use a mix of different content marketing channels available to you including owned, earned and paid channels. You cannot solely rely on just a single channel.
Content distribution/marketing is as important as writing and publishing content
Content writing and publishing is just a small part of your overall content marketing strategy. The big part making that content available to your prospective customers and clients via other channels they prefer. If most of your prospective audience hangs out at Facebook, then you need to make your content available over there.