The effectiveness of content marketing can be measured in terms of before and after

October 22, 2010
By Amrit Hallan
Content Strategy

Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy?  This can give you an indication of how successful your campaign has been so far.

Read More →

Why your business needs a content marketing strategy

October 21, 2010
By Amrit Hallan
Business Development

Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.

Read More →

A successful content writer must have a unique voice

October 20, 2010
By Amrit Hallan
Content Writing

Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don’t hire you for the correctness of your sentences (that’s a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company’s image through your writing.

Read More →

What all must you consider in order to have a successful business blog

October 8, 2010
By Amrit Hallan
Blog Publishing

Publishing a vibrant business blog is a full-time commitment. It is just like any other business activity that requires dedicated attention and strategy. I have observed many businesses start their blogs just because their competitors publish them without actually understanding the overwhelming benefits. Once it becomes successful your blog can be the most potent marketing and PR tool for your business.

Having a successful business blog is not as unattainable as it is made out to be by the so-called experts. The same business strategy can be applied to your blog too. It takes time and effort, it takes innovation and it definitely takes strategy to create a successful business blog and all these ingredients you must already be using to run your business.

Read More →

The connection between content, strategy and social media

September 28, 2010
By Amrit Hallan
Content Strategy

There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.

Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.

Read More →