Are you setting goals for your content marketing campaigns?
Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…
Is it true that an online copywriter shouldn’t charge according to the time he or she spends on the project?
I recently read on another blog post (by a relatively well-known copywriter) that online copywriters commit a fraud by charging or quoting their clients according to the time they are…
Does your content address the pain points?
I just now received a flyer from a prospective client. The client is wondering why neither there is a response from the fliers he is sending nor from his website….
Why cheap content mostly harms your business
Although, over the years people have understood the importance of high quality content, there are still many entrepreneurs wanting cheap content.
Incorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my…