Does your content engage your readers?
The most important job of your content strategy is to engage your readers in a continuous manner. This is how they remember you. This is how they become familiar with…
How to use your business blog content to promote your business
The greatest benefit of your business blog is that it increases repeat traffic to your website — that’s why I advise my clients to host their business blogs under their…
Make an offer your customer or client cannot refuse
The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the…
Content strategy before social media strategy
A major part of social media interactions involves promoting interesting and valuable content. Whether it’s blogging, Twittering, Facebook updates, Digging, Stumbling or simply forwarding email messages with engaging links, people…
How to never run out of blog topics
There are torrents of ideas when you start a new blog and in fact you’ve got so much to write that you feel like publishing multiple posts in a single…