What is conversational content writing?
Conversational content writing makes you more approachable and accessible. In the social web, people are more used to having conversations with each other.
Sentiment analysis: Happy customers, better content marketing, better SEO
Learn in this post what is sentiment analysis and how you can use it to improve your content marketing strategy as well as SEO.
Why should banks invest in content marketing?
Banks must invest in content marketing because content is everywhere. There is no escape from content. Better embrace it than lose yourself in it.
The importance of understanding user intent in content writing
Do you think of user intent when writing content? Your entire SEO strategy depends on understanding what users are looking for and with what intention.
How to write content for Google’s human quality raters
Google’s human quality raters evaluate your content writing from the perspective of your human visitors, which is something algorithms cannot do yet.