Can you repurpose content for email marketing?

The success of your email marketing depends on regularity. Repurposing your existing website or blog content can help.

One of the biggest problems you face when running an email marketing campaign is the lack of engaging content.

Email marketing – especially well-meaning and long-term – means building and sustaining relationships with your existing and prospective customers and clients. If you send out email campaigns just to promote your products and services, you’re not using the full potential of email marketing.

But this update is less about the dos and don’ts of email marketing and more about how to repurpose your existing website and blog content to get quality material for your successive email campaigns.

As this Business2Community update suggests, you can re-purpose your existing content from multiple sources including blog posts, web pages, and even social media updates.

I have been doing this for a couple of months now. I mean, getting content from various sources. I have been publishing my newsletter for years, but the only source of content was my blog.

Whenever I published a new blog post, I sent a notification to my email subscribers with a small intro to the blog and then a URL.

These days I do a lot of repurposing. From LinkedIn to my Credible Content blog to Quora, I’m constantly repurposing and remixing content.

For example, I publish an answer to a question on Quora. From there I have started turning those answers into full-fledged blog posts for my Credible Content blog. Then I write a small intro of 200-300 words both for my LinkedIn update and my newsletter update.

Repurposing isn’t just relevant to contemporary content. Maybe you wrote a blog post back in 2017 and it contains some nuggets of wisdom. You can share in your newsletter. But how do you find such content?

I normally use a site-based search query On Google such as “ email marketing”.

This brings up all the content I have published on my website on the topic of email marketing. Then I quickly go through the links and find something useful to use for my next newsletter broadcast.

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