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Everything you need to know about writing

Often the problem is not with outsourcing

July 11, 2014
By Amrit Hallan
Business Development

I was just going through a rant in an email newsletter about why businesses, especially small businesses, shouldn’t outsource and why it makes sense hiring people in-house. On the surface…

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Are you still creating content for machines

February 18, 2014
By Amrit Hallan
Content Writing

Creating content for machines shouldn’t be taken literally – it simply means that creating content to improve your search engine rankings rather than making it more effective for your human…

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What’s newsjacking and how to use it for your business

January 31, 2014
By Amrit Hallan
Content Writing

It is the age of content (there I go with the cliché) and if your business isn’t producing enough content it is probably being beaten by another business which is…

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How do you define “Effective Content” for your business?

October 25, 2013
By Amrit Hallan
Content Strategy

The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?

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Preparing your website content for Google’s Hummingbird algorithm

September 28, 2013
By Amrit Hallan
Content Writing

Are you wondering how Google’s recent Hummingbird algorithm update is going to impact your search engine rankings? In order to compete on Google now you need to focus on the context and the actual problem-solving rather than simply creating content around your main keywords.

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