7 steps to writing great copy according to Joseph Sugarman
These 7 steps for copywriting are mentioned by Joseph Sugarman in his book The Adweek Copywriting Handbook. Very simple techniques to write effective copy.
How do you transition from being a content writer to being a copywriter?
Do you often find yourself working as a copywriter but being hired as a content writer? It’s time you started offering your services as a copywriter. Read why.
How to use the concept of slippery slide in copywriting to increase your sales
The slippery slide concept is often used in copywriting to make people read the entire copy. You can use it to strategically get more customers. Read how
Can content writing help your business stand out from the noise?
How does developing a unique content writing voice help your business stand out? It gives you a unique identity. It becomes easier to identify your business. Your readers make an emotional connection with your business.
9 important KPIs you should be tracking when writing content
Are you tracking KPIs when writing content for your website or blog? Key performance indicators can help you improve your content and make it more effective.