Category Archives: Uncategorized

When do you outsource to a content writer instead of hiring one full-time?

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You obviously need high-quality content if you want to base your marketing on the content that you publish on your website and your blog. In fact your entire content writing strategy hinges upon the ability of the content writer (or a team of) that works for you.

Most of the businesses don’t think of hiring a full-time content writer at the time of assembling a team of workers. In more than 90% of cases the need for a professional content writer is perceived at a much later stage when decision-makers realize that the content published on their website or blog is going to be an integral part of their overall web marketing strategy. Mostly it is an afterthought.

But the good thing is most of the businesses are eventually realizing the overwhelming importance of high-quality content. Consequently they are always looking for experienced and well qualified content writers who can not only provide well-written content but can also help them improve their overall search engine rankings.

Anyway, after realizing that you need an experienced content writer do you

Hire a full-time in-house content writer or outsource your work to a freelance content writer for an independent content writing agency?

Despite being an independent content writer I never force my opinion on prospective clients because eventually it is your internal business policy that decides what sort of content writer you are looking for. The purpose of this blog post is not advising you whether you should outsource your content writing work or not, it is about when to outsource your content writing work.

Here are a few case scenarios in which you would outsource your writing job to an independent content writer:

  • You don’t have a big budget: Hiring a full-time content writer can turn out to be a costly affair. Whether that person is writing or not you have to pay him or her a fixed amount by the hour. On the other hand if you outsource your content writing to an independent content writer you simply have to pay for the work that you get done.
  • You don’t have the needed infrastructure: When you hire a full-time content writer he or she is going to need a computer or laptop, a separate workstation and some comfortable space. He or she will be using electricity, office equipment and other resources. Even for a single page of content you will end up spending a lot. This is not a problem with an independent content writer. He or she can work remotely on his or her own computer without putting a strain on your resources.
  • You don’t want to restrain yourself with a particular content writer: Working with an independent content writer doesn’t mean that you cannot get full-time services. After you have tested out multiple content writers you can even hire an independent content writer as a full-time writer. The problem with hiring a full-time content writer at the outset is you might end up with someone you don’t want even after investing lots of money and time.
  • You want to access the global talent pool: No matter where you are located these days you can hire exceptional talent from any part of the world while sitting in your basement. Whether you are in Uzbekistan, Mongolia or USA you don’t have to settle with whatever talent you can locally avail.
  • You are looking for a content writer who can work independently: An independent content writer is used to working on various assignments on his or her own. You don’t need to breathe down his or her neck in order to get what you are looking for. After giving basic instructions (provided you have found yourself a qualified content writer) you can easily depend on your content writer to come up with just the stuff you want for your website or blog.

These are just a few reasons why you would outsource your work to a content writer rather than hiring a full-time content writer. Can you think of more reasons? Please share them in the comments section below.

How regular content publishing increases your business

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I’ll be frank; more than 90% of clients that come to me to get content for their websites and blogs have no idea of the real potential of content publishing. Of course they are concerned about improving their conversion rates and increasing their search engine rankings, and they are perfectly valid concerns. But strategic content publishing can achieve more than that — it helps you setup relationships with your customers and clients, and consequently, strengthen your brand.

Content is of no use if it doesn’t make your visitors think, and once it begins to make your visitors think, you begin to strike a chord. When people think about your content, when they analyze it, when they relate to it or even when they disagree, they remember you.

The problem with the Internet is, there is too much noise here. Whether it’s blogs, news websites, or even social media and networking websites, you mostly see noise that’s of little value. There is so much noise that we even forget that we’re hearing it.

With strategic and persistent content publishing you begin to emerge as a voice, a distinct voice that makes people pause for a while and take note of what you are saying. They may not respond initially — maybe they are in a stupor, or they are indifferent, or they are simply skeptical, but as you keep on publishing content that is very hard to ignore you begin to make a mark. And this is the greatest thing you can do to acquire clients and customers in a sustainable manner — make a mark.

So when you are publishing content don’t just obsess over increasing your search engine rankings and improving your conversion rate (they’re are definitely important and you cannot ignore them) — focus on providing value. Even if you publish two paragraphs, think of how those two paragraphs can make a difference and leave a mark. How does this affect your business?

There are three things that make an impact on your business as far as promotion is concerned: constant exposure, memorability and trust. Do people see you often? Do they remember you (Ah! Amrit, of course I know him.)? Do they respect your opinion? All three are very important, and whenever you are publishing content, make sure it helps you move towards these three conditions.

Here’s a nice article from Copyblogger on how to build relationships with your content.

…relationships build the first pillar of Internet Marketing for Smart People…