Don’t put all your search traffic eggs in one Google basket
Do you think you depend a lot on Google traffic? Although it’s great to have search engine traffic in hordes to your website if you solely depend on Google it’s like depending on seasonal rains for your crops. Fine, you sow the seeds and make sure that there are no pests and diseases (you create quality content and publish it regularly) but ultimately it’s a chance game because unless the rains come on time your efforts cannot show results. In the same manner, if you just depend on Google for your business traffic you are always on shaky grounds. You have to explore other means to generate traffic for your website.