It is your content that brings traffic to your website and keeps bringing it on an ongoing basis. But is it all about having content? I have observed many websites and blogs simply publishing content in order to get traffic and create buzz. This may or may not work: it depends on what you are trying to promote. in most of the cases it doesn’t. You may get “tons of traffic” but this traffic doesn’t turn into revenue. It will only give you an ego boost.
What your website needs is targeted content. As a business website it is prudent to publish two types of content:
- Business content
- Educational content
Business content promotes your business. It tells your visitors why they should do business with you. it is a mix of sales pitch and information. The sole purpose of your business content is to convince your visitors into doing business with you.
Educational content — although it too can promote your business — normally educates your visitors about your product or service. It doesn’t need to be in tutorials format. You can create engaging blog posts in which you can explain how your customers and clients can benefit by using your product or service and you can also handle issues that they may face while or before using your product or service.
But you may think how the usual business and educational content becomes attractive enough to draw visitors from search engines and social media and networking websites on an ongoing basis. no, it’s not an easy task to achieve. You will need to be very creative. But the effort is worthwhile. You need to realize that the purpose of generating and publishing content on your website and blog is not to generate lots of random traffic; its purpose is to generate business for you and if it is not doing that — directly or indirectly — then you are simply wasting your time and resources. keep few pages or blog posts but try to make them as effective as possible. Keep your audience in mind when you are thinking of titles and keywords and key phrases.
Creating a list of probable titles and search terms helps to choose the right content for your website because it helps you focus and target better.
I think in choosing the right content for your website, it needs to be the right mix of information and promotion of the business. If i was the customer, i would like to know about the history of the company, services they provide and what they can do for me. All of this needs to be in good clear headings and sub paragraphs with keywords and titles in mind.
I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day because you have interesting entries that I look forward to. Here’s hoping there’s a lot more great material coming!