5 content writing tips to improve SEO

5-content-writing-tips-to-improve-SEO

This blog post contains 5 content writing tips to improve your SEO including

  1. Do thorough keyword research before starting content writing
  2. Decide to focus on the quality of your content
  3. Use the title and the headlines in your content writing to improve your SEO
  4. While writing content, focus on the structure of your content too
  5. Use content writing to create longer web pages and blog posts to improve SEO

The purpose of content writing isn’t just to improve your SEO but it is one of the major advantages of effective and engaging content writing.

These content writing tips to improve SEO will explain to you that at the crux of every SEO endeavor lies effective, quality content writing.

If targeted, quality content writing doesn’t exist, your SEO doesn’t improve, and by a fluke, even if it does, it solves no purpose.

What does improving SEO with content writing mean?

Being a content writer and a content marketer I am always aiming at improving my clients’ conversion rate.

Read: More sales with Credible Content Writing Services.

Not being merely an “SEO expert”, for me, improving SEO means getting search engine traffic that converts.

It’s no use ranking high for your keywords and search terms if people coming from search engines don’t buy from you.

So, for me, improving SEO with content writing means:

  1. Writing highly effective and convincing content for your website or blog that makes your visitors do business with you (which means, you have a great conversion rate).
  2. Getting higher rankings for keywords and search terms that bring you business-ready search traffic.

One needs to strike a balance.

If you have great content but if that content doesn’t rank high on search engines, it becomes difficult for people to find it and if people can’t find it, they are not going to come to your website.

Read: What is quality content and how does Google recognize it?

On the other hand, even if you get good search engine rankings for your favourite keywords, unless this traffic converts into business for you, it solves no purpose.

Improving SEO with content writing should strike a perfect balance between improving your search engine rankings as well as improving your conversion rate.

Read: How to strike a balance between SEO and quality content writing.

How do I do that? How will my content writing improve your SEO?

5 content writing tips to improve SEO

Content writing that improves your SEO is quite straightforward because the ranking algorithms, especially those that rank links in Google, are quite straightforward.

Here are 5 content writing tips that will help you improve your SEO in a balanced manner so that you get higher search engine rankings as well as higher conversion rate:

1. Do thorough keyword research before starting content writing

Thorough keyword research solves two purposes:

  1. Helps you incorporate the right keywords into your entire content writing process.
  2. Keeps you focused.

Why does thorough keyword research keep you focused?

Keyword research here means listing as many longtail keywords related to your business as possible.

Remember that when you’re writing content for your business you want to solve people’s problems.

You want to provide answers to their questions through your content writing.

People these days don’t use small phrases. They use longer expressions to find precisely the information they are looking for.

For example, if a person wants to promote his accounting business through content writing he won’t simply look for “content writing service”; he will look for “content writing service for my accounting business“.

Therefore, if I want people who are looking for a content writing service for their accounting business to find my website, I will be writing a few webpages or blog posts specifically addressing this issue – “content writing service for accounting business”.

Similarly, I have a page on “content writing service for real estate business” rather than simply, again, “content writing service”.

Another example: content writing service to improve your SEO.

This sort of content writing that uses your longtail keywords definitely improves your SEO and also helps you create content people are actually looking for, rather than random terms very few people might be looking for.

Here is a nice HubSpot blog post that lists 9 best keyword research tools to find the right keywords for SEO.

Here is from none other than Moz: How to do keyword research – The beginners guide to SEO.

2. Decide to focus on the quality of your content

Yes, even at the cost of improving your SEO.

When it comes to content writing to improve your SEO, the quality of your content takes precedence over your SEO effort.

No matter what, decide that you’re going to stick to your quality standards because, if your content doesn’t convert, no amount of SEO can help your business.

When writing content for the first time if you don’t want to bog yourself down with your keywords, don’t bother.

Create well-written webpages and blog posts first.

Remember that you need to solve people’s problems.

They have got a problem and you have got a solution.

If you stick to this philosophy, in more than 90% of the cases you will be automatically taking care of your keywords.

Even if at the time of writing you cannot write around your keywords, once you have written content that is good for your visitors, you will be easily able to incorporate your keywords.

Read: Choosing the right keywords for content marketing.

3. Use the title and the headlines in your content writing to improve your SEO

The title of your webpage or blog post is the sum total of what you’re going to communicate through your webpage or blog post.

For example, you clearly know what this particular blog post is going to deliver to you: 5 content writing tips to improve SEO.

Decide a central keyword or a search term and weave your title around that.

For Google, make sure that your title does not exceed the 60-character limit because this much is what is visible in the search engine results.

It is always good to address the main issue within the title of your webpage or blog post because this is going to appear as a hyperlink.

For example, on Google if you search for “how to write SEO content for your website” this is a sample of some of the results:

how-to-write-SEO-content-for-your-website-screenshot

If the hyperlink addresses the central issue of the search query people click the hyperlink more.

Organize your text under various headlines to make it easier to skim your webpage content.

As you will easily notice in this blog post, it contains various headlines and then these headlines are followed by text details.

You can use this opportunity to use your keywords because the Google search algorithm takes the keywords within the <h1>, <h2>, <h3>, etc. tags seriously.

4. While writing content, focus on the structure of your content too

I have slightly touched upon this topic in the above heading: use the headline tags to organize your text.

Aside from using headline tags you can also use bulleted points, bold text and anchor text of your hyperlinks to improve your SEO.

As you keep publishing blog posts and webpages, you will have plenty of content to link to.

For example, if you have already written about a topic and you need to mention the topic in your current blog post.

Instead of writing about the topic all over again, you can simply link to the topic using the appropriate anchor text for the hyperlink.

Something like: In this blog post I’m writing about 5 content writing tips to improve SEO, but if you have no idea what SEO is, you may like to read SEO content explained.

Since I already have a web page that explains what is SEO content, there is no need for me to rewrite the entire explanation.

You can link to your previous content in similar manner.

5. Use content writing to create longer webpages and blog posts to improve SEO

You must have noticed that these days my blog posts are rarely less than 1000 words.

Google prefers longer blog posts and articles because

  1. They can pack lots of information about a single topic.
  2. It takes hard work to write longer webpages and blog posts.

Thin content no longer works.

There was a time when people would write 200-400-word articles and blog posts and they would enjoy good search engine rankings.

This encouraged lots of junk content that had no meaning.

Also, since it is easier to create smaller webpages and blog posts, people who wanted to spam search engine results would indulge in lots of trash content writing.

Because of this, Google has started preferring longer webpages and blog posts because it takes hard work to write them.

You must have a lot to say to be able to write a 1500-word webpage or blog post.

You must be an authority on the topic.

Authority is good.

Google likes authority.

There can be many content writing tips to improve SEO but the tips that I have listed above basically sum up your entire effort to improve your search engine rankings through content writing.

In order to improve your SEO keep your content writing as relevant as possible.

I cannot stress this point enough that it’s the quality that matters.

Writing your content around your keywords is of course necessary, but this isn’t the only factor that impacts your SEO.

Search engines these days also need human validation and human validation can only come through relevant, quality content writing.

Content marketing is the #1 marketing preference among Asia-Pacific businesses

content-marketing-no.-1-among-top-APAC-marketing-prioritiesNewBase Marketing Priorities 2017, a global survey of over 1000 brand marketers, agencies and publishers, reveals that content marketing is no. 1 marketing preference among the Asia-Pacific businesses.

Stressing on the overwhelming importance of content marketing the survey report says that content marketing remains the number one marketing consideration globally – 49% in 2017 compared to 44% in 2016.

content marketing no. 1 among top 15 APAC marketing priorities

A big reason why businesses and marketers are relying more on content marketing and less on conventional media publishers is because through content marketing they can directly be in touch with their audience rather than through a medium. A brand doesn’t need a New York Times or the Wall Street Journal to reach its audience these days. It can create its own media platform to do so. In that sense, every brand can become a publisher and create its own media empire.

The surge in content marketing is being driven by publishers in 2017

This is not surprising. Major publishers already have the needed expertise and the platform needed for full-fledged content marketing. The focus of leading publishers on content marketing has increased to 61% in 2017 from 45% in 2016.

The emphasis on content marketing has fallen from 43% (#1) in 2016 to 38% (#4) in 2017

What does it mean?

It’s worldwide.

Although there has been a surge in content marketing becoming one of the topmost marketing modes, the dust has begun to settle after the initial storm and content marketing has become a serious initiative rather than a cool tool in the hands of a few.

More stress is on ROI and accountability. 93% of global marketers agree that there needs to be a strong component of ROI and accountability in content marketing and 53% strongly agreed that ROI and accountability are more important than ever.

In 2017, statistically, content marketing, more stress is on accountability, measurement, and personalization.

In the preceding years advertising had taken a beating from content marketing, but with increased customization and personalization, it seems to be gaining some ground.

Content quality is getting at the center stage

Among the top marketing priorities, in 2016 content quality was just behind content marketing, again, since the dust has settled content quality has slipped to #8. It’s not that the importance of content quality has diminished. It’s because content quality is default. It’s no longer an issue. When you think of marketing based on content, quality is given. Most marketers agree that the higher the quality of content, the more likely it is to attract and engage consumers, build loyalty, and encourage an advertising response.

Here is a bird’s eye view of top 15 global marketing priorities in 2017, by region:

top 15 global marketing priorities in 2017 by region

What is quality content and how does Google recognize it?

what-is-quality-content-and-how-does-Google-define-or-recognize-itIf you want to enjoy good search engine rankings you need to understand how Google defines or recognizes quality content.

Since the Penguin and Panda updates Google has been putting more and more stress on quality content. All its ranking algorithms are focused towards crawling, indexing and ranking as much quality content existing on the Internet as possible.

Read 20 Evergreen characteristics of quality content

In order to understand what is quality content and how Google defines or recognizes it, you first need to define for yourself what is quality content.

For me, the definition of quality content is quite straightforward:

  1. Well-written content
  2. Content that educates and informs
  3. Content that does not mislead
  4. Content that delivers on the promise of the page title or the headline
  5. And in terms of copywriting, contend that improves your conversion rate

These are the basic definitions of what is quality content and these definitions don’t change no matter what the format of your content is. Whether you are publishing text, images or videos, the underlying purpose is to provide quality content that delivers value, whatever that value is, to your particular audience.

Read Why quality content writing matters and how to maintain quality

Why should you bother how Google defines or recognizes quality content?

Although there are multiple search engines in the world Google sends you the most traffic. So, this is why it matters to you how Google defines or recognizes quality content and then ranks your content accordingly.

As you can see in the chart below, almost 90% of the search market is dominated by Google whereas other “major” search engines like Bing, Yahoo! and even Baidu, have more or less remained at the bottom.

Google-search-marketing-share-2016-2017

But carefully note the red line representing Google at the top. If you notice, there is a slight downward slant. Although it is still miles ahead of its competitors, it is losing market. Since most of its revenue comes from search advertising, even a small drop in the share of search traffic means a lot to Google.

for-google-search-is-equal-to-money

So there are two reasons why you should bother how Google defines quality content:

  1. Most of your search traffic comes from Google
  2. Google would tenaciously like to hold onto its market dominance by continuing to provide quality content through searches

If Google is unable to find quality content – no matter how it defines it – people will move on to other search engines.

Give Google quality content and Google will rank your website or blog higher

give quality content to googleThis is not completely true, but it is indisputable that Google will only rank you higher if you have quality content on your website or blog. I have personally experienced that quality content alone doesn’t help you much unless you have tons of it. There are many other factors that affect your ranks including:

  1. The quality of your content, of course
  2. The frequency with which you publish content (the greater the frequency, the better the rankings)
  3. The quantity of quality content that you already have
  4. The age of your domain
  5. The keywords and search terms that you use in the title tag and the headlines
  6. The number of authority websites linking to your content
  7. The social validation your content gets (how many people share your content on social networking websites)
  8. The popularity of your content

A cocktail of these reasons gives you better search engine rankings but all these reasons originate from the fact that you need to have quality content.

Read How to strike a balance between SEO and quality content writing

If you don’t have quality content nobody is going to bother about it and if they don’t bother about it, they won’t share it, they won’t link to it and your content won’t get validation. Without getting social validation, it is very difficult to enjoy good search engine rankings no matter how much quality content you have (although it does have some benefits).

In fact, Google wants quality content so much that it has even created a tutorial on how you can create quality, valuable content.

Googles-course-on-how-to-create-quality-content

How does Google define quality content and then ranks it accordingly?

quality-content-according-to-google

To understand how Google defines quality content, again, you need to understand why Google craves for quality content and not for every type of content irrespective of what its quality is.

Why do you use Google and not another search engine? There might be two reasons:

  1. You are not aware of the existence of any other search engine
  2. You believe that Google gives you the best results for your searches

It’s the second reason that keeps Google hungry for quality content. Whenever you do a search on Google, Google wants to find you the best results. If it doesn’t find you the best results, gradually some other search engine will, and you will move on to that search engine.

This is why among the most brilliant minds on earth working at Google are constantly creating algorithms to find quality content on the Internet.

Now that we know why you need to bother with how Google defines or recognizes quality content and why Google craves quality content, we can come to the topic of how Google defines quality content.

Listed below are the examples of inferior content, according to Google:

  • Scrapped content
  • Thin content (Read What is thin content according to Google? Does it harm your SEO?)
  • Doorway pages
  • Pages and blog posts senselessly stuffed with your keywords
  • Webpages and blog posts solely created to draw traffic with no value
  • Content containing hidden text or links
  • Cloaking
  • Automatically generated text strings
  • Content lifted as it is from other websites and blogs

The folks at Google dislike inferior content or low-quality content so much that they penalize your website by lowering its rankings or worse, completely removing your links from its index.

You may also like to read quality content guidelines straightaway from Google.

Listed below are a few factors that Google uses to define quality content:

  1. Write content for your users not merely for search engines.
  2. Provide information people are actually looking for – don’t mislead people by deceptive titles.
  3. If possible write expert-level content. According to this Search Engine Journal blog post, Google’s human raters as well as algorithms can distinguish between content written by an amateur and content written by a pro.
  4. Become a resource. Link to high quality content from other websites and blogs. Cite reputed publications like the New York Times and Time whenever possible. When you come across quality content on other websites, refer to it from your own website.
  5. Publish fresh content as much as possible. Google is ravenous about fresh content. It crawls your website or blog repeatedly, sometimes multiple times a day to check whether you have published something new. Though, publishing with great frequency doesn’t mean you compromise on quality content. Publish less, but definitely stick to quality.
  6. Abundantly use images and videos. It enhances your presentation and it has been observed that the top 10 ranked sites in Google search results normally have around 6-8 images.
  7. Deliver what you promise in your web page title. Misleading titles attract penalty from Google. Your page title and content should always match.
  8. Create lengthy posts and webpages. Since it is difficult to create long content, and if you are publishing lots of long content, the Google algorithm assumes that you are publishing quality content. Longer blog posts and articles also tend to have lots of information and useful images.

These are the factors using which Google defines quality content. These factors may not play a crucial role all the time at the same time, a majority of these factors are considered when Google tries to assess whether you are publishing quality content or not.

5 website content writing tips you can start using immediately

5-content-marketing-tips-you-can-use-immediately

Quality website content writing is one of the toughest tasks faced by businesses and entrepreneurs eager to use content marketing to promote themselves. This Content Marketing Institute research says that more than 78% B2B content marketers find writing quality website content the most challenging task to achieve while implementing their content marketing strategy.

Read Writing persuasive website content.

Although website content writing tips typically may include telling you how to write great website content but when you are writing content for your website, it’s more than writing great content: it is understanding your audience, understanding their problems and aspirations, before beginning to write content.

The main website content writing tips are:

  1. Write a great, attention-grabbing headline
  2. Mention the most important information within the first paragraph
  3. Organize your text using headlines, sub-headlines and bullet points
  4. Use very simple language and shorter sentences to make it very easy for people to read
  5. Offer quick solutions people can implement immediately

Website content writing is all about performance and whether you follow 5 tips or 100 tips ultimately what matters is how much business your website content writing generates. So, when I talk about website content writing tips I don’t just focus on writing well, I also focus on the issues faced by your prospective customers and clients and then writing website content to address those issues.

Another thing that you need to keep in mind while writing content for your website is that we live in times when average attention span is very low. You don’t have an hour to put across your point of view to your visitors. They may leave your website within a couple of seconds. To that extent, I think writing content for newspapers and magazines is much easier compared to writing content for websites because when you’re writing content for websites your content is fighting with hundreds of distractions and your users’ ability to move on with a single click. The moment they come to your website you need to grab their attention.

How do you grab attention? You can start with a killer headline. Read A good list of killer headline creating formulas.

Listed below are

5 website content writing tips you can immediately use in order to create high-quality, engaging content

Create a list of your main keywords and search phrases

A major part of website content writing is writing your content using your keywords and search phrases that people may use in order to look for your website or your service or your business.

Read Does keyword-rich content help you improve your SEO?

This is why it’s very important to understand the psychology of your prospective customers and clients.

In most of the cases they are not looking for products and services, they’re looking for solutions. So, when you are writing content for your website, talk about solutions and benefits rather than features.

Use your keywords and search phrases while creating your title and while writing the headlines. This is a tip you can start using right now. Do some basic keyword research using Google Keyword Tool and Google Trends.

Write for your visitors and not for search engines

When you get too bogged down by the idea of writing for search engines you don’t write good website content. Remember that it’s humans were going to read your content.

Read How to write content for humans but optimize for Google and other search engines.

Of course, search engine crawlers and algorithms are going to process your content but remember these days your search engine rankings don’t depend only on the number of times you have used your keywords and search phrases within your website content.

It is just one of the factors.

There are many factors that affect your search engine rankings and all these factors can only be affected by quality writing. Use your keywords, but write in a conversational style, in an engaging style. Try to solve problems instead of harping about your product or service greatness.

Keep everything above the fold

In order to access useful information people shouldn’t have to scroll down. This is more important when you are writing business website content. Whatever important you want to say about your product or service, bring it up within the first paragraph or within the first 1-3 paragraphs that are visible without someone having to scroll down the page.

Don’t ignore mobile users

A majority of businesses these days access your website or blog using a mobile phone or tablet.

So, always write your website content keeping them in mind. Write shorter sentences. Use shorter paragraphs. Highlight important portions. Make your text scannable. Use simple language that people can read even in shaky environments (for example riding a train or bus). Use clear language. Remember that you are not aiming for a literary award. You don’t want to confuse your readers.

In fact, many suggest that you use as many familiar words as possible so that people don’t have to wonder what you are trying to say.

Don’t assume people already know what you’re talking about

Remember that most of the people coming to your website will be coming from links other than your homepage. They will come across your links in search engine results or other websites so they may not have any clue what you’re talking about.

So, a very important website content writing tip is that paint a complete picture whenever you’re writing a web page or blog post. Even when you are introducing concepts you have already talked about, link to those concepts and briefly explain them.

These are the main 5 website content writing tips that you can start using immediately in order to create great content for your website or blog.

Although you may come across a blog post talking of 15 website content writing tips or even 50 website content writing tips but they are primarily the subsets of the tips that I have mentioned above. Stick to the fundamentals. Empathize with your readers. Use the language that they use (use keywords and search phrases). Offer them solutions they can use immediately. Make your content readable on all devices.

20 ideas for faster content writing

20-ideas-for-faster-content-writingWhen I say “faster content writing” I don’t mean writing or typing fast, what I mean is, you should be able to generate new content writing ideas very fast.

70% B2B content marketers find it very difficult to come up with new and engaging content (source). Everybody wants to write great content and use content marketing to promote business, but when it comes to generating fresh and engaging content, most of the people are stumped. After all, how many ideas can you come up with? Read 10 tips to write high-quality content extremely fast.

Faster content writing means continuously coming up with new ideas and then giving shape to those ideas as fast as possible so that they can be published as blog posts and articles. Read With what frequency should you publish your blog?

People who are capable of faster content writing are not prodigiously talented (some of them might be). They’re not constantly being bombarded with outstanding ideas for faster content writing. They have just developed a system that enables them to generate new content on a daily basis.

Why faster content writing is a challenge?

Faster content writing is a challenge because

  • Not everyone is a writer or at least a habitual writer
  • Constantly coming up with new ideas requires research and concentration
  • Writing takes time no matter how great an idea you have come upon
  • Even the physical part of content writing – typing, that is – can be a challenge to some
  • Ideas don’t grow on trees – you need to constantly read social media updates and blog posts and articles by others.

Read 20 benefits of hiring professional content writing services.

Is faster content writing possible?

Yes it is. It is not magical. It doesn’t even require special talents. You just need to get in the habit of writing content faster using all the tools available to you. Faster content writing is mental state, actually.

If your brain is not attuned to processing information and then converting that information into writing, faster content writing will be difficult for you. Again, it doesn’t mean it cannot be achieved. In a couple of weeks, you will get into a groove and every opportunity you come across will be a content writing opportunity. Read 22 ways to create compelling content when you are stuck for ideas.

Another thing you need to keep in mind is that faster content writing is more of a system rather than a singular activity. It’s a process that you will need to set in motion and it may take a few weeks before you can achieve faster content writing in a fruitful sense. You need to learn to gather information and then organize that information. You will need to learn to work on multiple blog posts and articles and organize them in their respective files and folders. You will have to keep an eye on the research data and bits of information that you may use in your blog posts and articles. Anyway, let’s get down to the basic topic of this blog post:

20 ideas for faster content writing

  1. Have a well-defined content strategy: If you don’t have direction it will be very difficult to come up with content writing ideas. Once you have a well-define content strategy at your hand your content writing will be faster because you will know what you are trying to achieve.
  2. Prepare a long list of keywords and search terms: A list of keywords and search terms will help you define your topics. You can get at least 5 blogging ideas out of every keyword and search term, and if you have 20 keywords and search terms, you already have 100 blogging ideas. If you plan to publish one blog post everyday, you are set for the next 100 days. If you follow the next steps, by the time you are through with 100 blogging ideas, you will have a collection of 300 more blogging ideas. Why is it important to have blogging ideas? Because once you have a title in front of you, content writing becomes much faster.
  3. Start maintaining an ideas file: These days I’m using OneNote to keep all my content writing and content marketing blogging ideas at one place. I’m also using XMind to organize topics and track at what stage I am with these topics. Read 10 productivity tools that I use for content writing.
  4. Prepare your own list of content writing productivity tools: We are blessed with lots of tools in this digital age that can help us achieve faster content writing. We have state-of-the-art word processors. As I have mentioned in the above-linked blog post about content writing productivity tools, you can do content writing on your PC, laptop, tablet as well as mobile phone these days. So, you’re not even confined to a single place. Whenever you are visited upon by an idea, you can start writing. Use your favourite text editor on your mobile phone. Explore various word processors.
  5. Learn to save ideas as you come across them: For instantly saving ideas I use Google Keep when I am not in front of my PC. Of course, when I’m working on my PC I use the OneNote clipper in the browser. Save blogging ideas right left and center. Never give too much thought into what you should save and what you shouldn’t save. These days space isn’t a problem whether you are saving information on your local drive or on a cloud drive.
  6. Work on multiple blogging ideas simultaneously: When you start writing a blog post you don’t have to finish it in one go. If you’re feeling stuck, leave it and move on. Do some other work. Don’t spend much time if nothing comes to your mind. If you are receptive of faster content writing, ideas will come on their own and then you can quickly open the file (this is where the ability to work on any device comes handy) and start writing.
  7. Do regular reading on your subject: Writing without reading is very difficult. Reading is like a nutrition. It keeps the land of your creativity fertile. Your brain becomes ripe for writing ideas if you are reading other people. If you don’t have time for reading books you can read blogs. You can check out Medium. You can also check out Flipboard for lots of interesting content.
  8. Track your topic using Google Alerts: This is a nice way of tracking what the others are publishing about your subject. For example, if I never want to run out of content writing ideas about content marketing, I can receive Google Alerts on the topic of “content marketing”. So, whenever someone publishes something about content marketing or says something about content marketing on his or her blog or website, you get an email with the link. This way, you are letting other people send you multiple blogging ideas every day, making your content writing much faster.
  9. Keep a tab on social networking websites: Lots of interesting stuff is posted on Twitter, Facebook and LinkedIn. You don’t need to waste time on multiple social networking platforms. Explore various platforms and see where you can find the most useful and interesting content writing ideas and then spend more time there.
  10. Subscribe to some mailing lists or newsletters and your subject: If you don’t have much time to visit blogs and websites individually, many of these blogs and websites publish regular newsletters. They will send you emails whenever they update their blog or website and if you want you can visit the link and get content writing ideas from there.
  11. Get content writing ideas from your existing blog posts and webpages: For example, I can write a complete blog post on how to use social networking websites to get more content writing ideas. Yes, I can write a complete 1000-word long blog post on this subtopic. Similarly, you can revisit your already-published blog posts and see if you can get new content writing ideas from there.
  12. Re-purpose existing content: I often make slides out of my existing blog posts and then upload them on SlideShare. Here are a few slides on content writing and content marketing that I have uploaded. A good thing about these slides is, especially in the latest versions of PowerPoint, that you can export them into a video file and then upload the video file to YouTube. You can also create graphics from useful portions from your existing blog posts.
  13. Create an editorial calendar: Maintaining an editorial calendar that you strictly follow will help you write content faster. This is because if you know on what day what you need to publish, you will create a writing schedule accordingly. Scheduling is very important. It helps you in faster content writing.
  14. Write focused content: Don’t try to pack everything in a single blog post or webpage. Cover a single topic in a particular blog post because this way you will be able to write faster. It will also help you research better and even organizing this research will be a lot better and faster when you focus on a narrow topic.
  15. Use a dictation software: These days you can do voice typing practically in every device. You can get a dedicated dictation software like Dragon NaturallySpeaking. If you don’t want to spend so much money, Google Docs allows you to do voice typing in the Chrome browser. You can do voice typing on your mobile phone and the typing is quite accurate. This in itself can double your content writing speed.
  16. Improve your vocabulary: This may seem unrelated but if you are comfortable with vocabulary you will be able to write faster. Lack of proper words can stunt your writing. If all the time you have to check whether you are using the right words or not you will be considerably slowed down. On the other hand, if you have a decent vocabulary your content writing will be quite fast.
  17. Organize your thoughts using a mind mapping tool: Writing complete sentences and paragraphs can be a problem and at moments it can be quite daunting. On the other hand, writing monosyllabic text or even single words is easier and faster. I don’t use the above-mentioned XMind just to organize topics, I sometimes also use it to organize thoughts for a single blog post. I create a dedicated mind map for a single blog post and then I start adding sections and then adding subsections to those sections, and so on. A good thing about a mind mapping tool is that you can also add multiple comments to the various branches. Once you have a mind map, you can write a blog post in 20 minutes.
  18. Outsource to an editor: Your content writing can be much faster if you don’t have to worry about grammar, spelling and style. Write like a maniac and then outsource the editing part to an editor. This way, you will be able to write what you want to write and the writing will be high-quality once your editor is through with it.
  19. Follow a set pattern when writing blog posts: If you jump headlong in the process of content writing you may face mental blocks and other hurdles. Instead, create a structure and then stick to it. For example, writing a particular blog post may include
    1. Ideation
    2. Outline
    3. Research and data gathering
    4. Draft writing and preparing graphics
    5. Revision, editing and proofreading
    6. Publishing
    7. Distributing the link on social networking websites
  20. Keep track of your most creative hours of the day: This must be the time when you feel very creative and your words flow like a mountain stream. It may take a few weeks to find out exactly when your writing is seamless but once you have discovered and once you start writing during those periods of the day, your content writing will be much faster.

If you take your content marketing seriously and if you plan on writing content for your website or blog on your own, how you can do faster content writing should be taken seriously. It may not matter in the beginning but as you go on writing week after week, month after month, how much time you spend on writing individual blog posts will begin to matter a lot, especially when writing content is not your livelihood.