Main difference between paid, owned and earned content
Your content marketing can be a healthy mix of paid, owned and earned content. It doesn’t always have to be content that is specifically produced and distributed by your business….
Feeling confused about content marketing?
When more than 80% B2B businesses vouch for content marketing, you must think, what does it actually do? Why is there so much hype about content marketing, especially on the…
Content is king when it comes to improving your search engine rankings
You cannot improve your search engine rankings without your content so it’s not just in the field of conversion where your content rules the roost, it is also your SEO….
Content marketing thoroughly explained in the periodic table of content marketing
If I remember I came across this periodic table of content marketing last year but back then I was quite preoccupied so I couldn’t go through it properly. Now that…
Demystifying Medical Content Writing
So what exactly is medical content writing? Medical content writing, also known as medical communications, scientific writing or scientific communications, refers to writing and communicating complex, technical ideas in a…