Writing a goal-oriented vision statement
Every corporate website has a vision statement. I encourage even smaller businesses to have a vision statement because it gives an idea to prospective customers and clients what the business…
How to make your content marketing more effective in 2015
By specifically saying 2015 I don’t mean there is something cosmically special about the year, what I mean is which currently available opportunities you can use to make your content…
Using Pinterest as your content marketing tool
Pinterest can be a good content marketing tool for your business. Although I write content for my clients I often advise them to not to stick to just one form…
Writing reader-friendly content automatically improves SEO
Want to improve your SEO? The first thing that you need to do is write reader-friendly content because this is the sort of content that is ranked higher by search…
How does targeting work in content marketing
Your content marketing needs to target a particular audience if you want to experience success. I think this is a fundamental fact and everybody knows that. The problem is, how…