Content marketing: what are the baby steps that you need to take
Have you been wondering for a long time how to start on content marketing but the required baby steps stump you? I know, beginning something is always difficult and it…
Content marketing doesn’t just mean constantly writing and publishing content on your website
Most people confuse content marketing with writing and publishing tons of what they call “SEO content” on their blog or website. Regularly publishing content – whether good quality or bad…
Content writing and email marketing success
Despite the scourge of spam email marketing still rules the roost when it comes to reaching out to your target audience. Nothing beats the good old email although services like…
How do I decide what to write for a particular business or industry?
There are 2 ways. If I am working as a content consultant AND content writer for a client, I come up with my own suggestions regarding what sort of content…
What exactly is “content”?
We are constantly using terms like content marketing, content writing, content strategy, SEO content, social media content and so on, but what exactly is content? People who write think that…