What is evergreen content and why it is good for your business
Evergreen content remains relevant to your audience no matter when it is accessed. It does not depend on the current trend or another hot topic people are dying to read…
What is news content marketing and what are its benefits?
News content marketing is writing, publishing and distributing highly interesting and relevant information and updates about your company/organisation or about related events taking place elsewhere. This is something slightly different…
What’s better, owned content or sponsored content?
First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…
Is your website content mobile friendly?
This issue has got nothing to do with elementary content writing, but with 47% searching for product reviews and 29% obtaining additional information on their mobile phones and 50% mobile…
Why 86% of B2B marketers use content marketing?
In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…