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Everything you need to know about writing

The importance of rewriting your schedule everyday

February 14, 2014
By Amrit Hallan
Business Development

Do you simply move your scheduled items to a new time or a new day when they are not accomplished on the scheduled day? I will explain what I’m trying…

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Promoting your content is as important as writing it

February 13, 2014
By Amrit Hallan
Content Marketing

This small blog post on Copyblogger rightly says that no matter how great content you write and publish, unless you have set up a mechanism to promote it, to make…

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The difference between long form and short form content

February 10, 2014
By Amrit Hallan
Content Strategy

Long form vs. short form content Long form content is generally more than 2500 words and short form content is around 800-1000 words. Long form content is descriptive, authoritative and…

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So how much effort and money do you invest in guest blogging?

February 7, 2014
By Amrit Hallan
Blog Publishing

Guest blogging, as Matt Cutts says in this blog post, isn’t as good an idea as it used to be a few years ago. Guest blogging is done; it’s just…

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How to optimize your content for Facebook’s Paper newsfeed app

February 6, 2014
By Amrit Hallan
Content Marketing

OK, you must be wondering Facebook has just launched its new newsfeed app called Paper, it hasn’t even been used by many people, not many reviews are available online, and…

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