Yes, long form content in the beginning, but then, no need to care much
Is it necessary to always write 3000-4000 words when you publish a new blog post or an article? No. What you are writing is more important than how many words you use to write.
Better content writing often needs input from the clients
Clients sometimes very conveniently dump the entire process of writing content on the content writer, assuming that he or she is going to come up with even subject-specific information.
How to keep your emails personal yet professional?
When sending emails, you can be personal as well as professional. Personal means knowing as much as possible about the recipient. Professional means, not being intimate.
Should content writing be done in-house or outsourced?
How do you decide whether you should outsource your content writing needs or you should hire an in-house team of content writers? I have explored some options in this blog post.
What is a cliffhanger in copywriting?
Cliffhangers in copywriting can help you keep your readers interested in your copy till the end. You can strategically place cliffhangers when writing copy to make them read further.