Why it is important to publish fresh content regularly on your website

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SEO experts and content marketers are constantly advising you to publish new, fresh content regularly on your website and blog.

Whenever this is suggested people think that a content marketer or an SEO expert is making such suggestions so that a client needs to spend more money on getting new content.

Of course, repeatedly publishing fresh content brings more money for the content writing and the content marketing company, but this is just one side of the story.

Recently a prospective client had submitted a query from my contact form and she said she found my website by first searching for the term “creating content clusters” and then further filtering the results for the last 30 days.

“Creating content clusters” is a competitive phrase and in normal search results my website doesn’t appear even among the top 40 results on the search engine results page.

But since I have just recently published a blog post on the topic, it appears when someone filters the search results for the past 30 days, at number 2.

This made me think that having fresh content isn’t just good for your normal SEO, it also increases your chances of getting found on search engine results for the narrowed searches based on time frames. Especially when you aren’t ranking otherwise.

What if someone wants to search for web pages and blog posts published within the past 4 months? If you have published something during this period it will definitely show up.

I’m not saying you should publish regularly just because some people might be searching for information within certain date ranges, since there is an option to narrow down searches based on time frame it means there might be many people using this feature. It means there are many people looking for fresh content.

What are the benefits of publishing fresh content on your website or blog?

Even if you are not much bothered about being found by people who are looking for you within a particular date range, publishing fresh content regularly increases your chances of getting ranked higher by Google.

This is because Google prefers fresh content to stale content.

Given a choice between ranking a website that rarely publishes and ranking a website that regularly publishes and given that the quality of content being somewhat similar, Google ranks the website that publishes regularly higher.

This is because Google wants to present fresh content to its users. It looks for similar content, and if in terms of quality it finds fresh content, it chooses that content for better rankings.

Most of the search engine crawlers are designed in such a manner that they are continuously scouring the web for fresh content. They mark the websites that publish content regularly, taking note of the frequency with which the new content appears.

Then they automatically visit these websites at set intervals and if they publish new content, it is quickly crawled, indexed and ranked. This way, their content becomes visible on search engine results pages, sometimes within seconds.

This is something I have experienced personally: since I publish fresh content regularly on my blog, many of my blog posts and web pages start appearing in Google search within seconds. I’m not saying it metaphorically, my posts and pages actually start appearing within seconds.

In fact, this is one of the biggest reasons why I advise my clients to publish content regularly – to help the search engine algorithms draw up pattern of publication on their website or blog so that whenever they post something, it is quickly, almost immediately, indexed and ranked.

Another, a serious reason for publishing fresh content regularly on your website is that it gives a reason to people to visit your website repeatedly.

Normally, when someone visits your website and goes through all the present information, there is no reason for the person to come back again.

Unless you are amazon.com people are not going to buy from you on their first visit. They buy from you on their third or fourth or fifth visit. But since, you don’t give them a reason to visit your website, very soon, after having visited it once, they forget about it because there are hundreds of other such websites to attract them.

There are just two options for you: send them ineffective marketing messages by email that they very soon start redirecting to the spam folder, or you publish high-quality valuable content that informs them, educates them, or at least engages them.

Something that they appreciate.

A good thing about publishing fresh content regularly on your website is that you can then use the same content for your email campaigns and even for social media and social networking updates.

Publishing fresh content regularly should never be seen as a hassle. When you are constantly interacting, when you are constantly publishing fresh content, it shows to the people that you are active and you are eager to engage.

How to create engaging content [infographic]

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Creating infographic is a great way of communicating your message convincingly and visually.

In this post I am publishing an infographic sent to me by good folks at MyTasker, an office support company based out of Kolkata. In near future I too am planning to hire such a service so I’m going to save the link.

The person who sent me the infographic has also sent me some textual background information that is to be published along with the infographic. Since I need to work on another blog post I’m going to copy/paste the description as it is. So please excuse in case there are some typos, or if you want to be a good Samaritan, let me know in case I need to correct something.

But the infographic is good.

Here is the textual background information on the infographic:

Why do you think people don’t just seem to care about your Content?

With your field of expertise, you have targeted the right niche community.

You have done your research on keywords and have chosen the interesting ones.

You have shared your content with the right communities.

But still:

Only a few views and a couple of comments.

WHY?

There is absolutely no need to bang your head against the wall for the answer.

Your Content is Boring, and people do not find your writing style interesting.

It hurts, right?

Well, it must.

Because:

You are probably doing everything right in this situation except, writing a Compelling Content that truly Engages with your readers.

Remember this thing:

Trends may come and go but Quality Content is the King of the Viral Kingdom.

There is no rocket science that you need to know to create Engaging Content.

You just need to know a few ingredients that can make any dull content look exciting.

And knowing these ingredients will help you stimulate your readers in a way that they will pay attention to each and every word you write.

And:

If your Readers are paying attention to you, it means you have engaged them to a point where a bond has developed between you two and they will eagerly wait for your next post and the next one.

So, to help you make your content interesting and engaging, the Writing Team at MyTasker has created a visually appealing Infographic where all the essential components of an Engaging Content have been looked into from an average reader’s point of view.

Incorporating some of the components (ideally all) will pleasantly surprise you to see how the quality of your content increases overtime and your readers finally start engaging with you.

Just go through the Infographic and be a Master at creating Engaging Content.

Here is the infographic:

Why the Samsung India Service ad is a great storytelling example

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The Samsung India Service ad generated 150.3 million views, becoming the most watched ad on YouTube.

I got the update from this Marketing Land update and I’m not clear whether this was the most watched ad of November 2017 or the entire 2017 year. But that’s not the point of my this post.

First, watch the video…

//youtu.be/779KwjAYTeQ

The video shows a Samsung Service van driving through very rough terrains while the technician continuously reassures some “ma’am” that he is going to reach soon.

“Ma’am” needs a reassurance that he is going to reach before 7. He commits that he will. He and his van driver overcome multiple obstacles on a mountainous terrain.

She keeps calling and he keeps reassuring that he is going to reach on time.

Near to the climax we discover that “ma’am” is a young, visually impaired girl.

As soon as the technician realizes that, he has this wondering look, something like, why is she in a hurry to get her TV repaired, even when she cannot watch it?

The suspense keeps on building as he repairs the TV.

Finally, he is able to repair it and the young girl calls out to everybody in the house. Apparently it’s a hostel or a shelter for the blind. Young, smiling and laughing kids run into the TV room.

The girl asks for the TV remote, switches on the TV and there is this reality TV show, a singing competition, in which a blind girl is mellifluously singing a haunting Nusrat Fateh Ali Khan rendition.

It’s one of my favorites, so can’t resist putting it here for your pleasure…

//www.youtube.com/watch?v=cV7_YJf1BBw

The blind girl in the room very proudly tells the Samsung technician that the girl on TV is from there, and she is her best friend.

In content marketing we’re constantly talking about telling stories.

In this ad Samsung India, through a very touching story, tells how important giving such a service is, once people have invested in one of their products, and how seriously they take their customers.

They could have used the usual, run-of-the-mill advertising line showing a family in a metropolitan city having problems with their TV set and how Samsung Service quickly solves the problem.

Although this would have delivered the message, it wouldn’t have made the sort of impact that this ad makes.

How does the story make an impact?

People should relate to it
The storyline should be fluent and simple
The core message should be clearly delivered without overtly expressed (in terms of advertising and content marketing)
It should leave an imprint

Through this ad Samsung India Service successfully conveys that once you have purchased a Samsung appliance you are never on your own no matter where you are.

Through a single storyline the story manages to deliver the entire essence of Samsung India Service

They provide after sales service everywhere, so people should be able to buy Samsung appliances anywhere.
Their support staff and technicians are punctual.
They have launched a Samsung India Service van that can easily travel to remote locations.
The Samsung staff is committed and well-equipped.
Samsung Service is a part of your life story.

An emotional angle is added by showing that the place where the service van is going is full of blind kids and one of the inmates has made it to the national TV through her talent despite having no vision.

The story-line does not want to arouse a feeling of pity by showing a house full of blind kids who are very cheerful and full of jest and enthusiasm.

This spirit also rubs onto the technician from Samsung who is initially a bit puzzled by all the excitement and all the blind kids running around and later on, although subtly, he understands why the TV needed to be repaired urgently.

This, should be the essence of content marketing – tell meaningful stories that don’t just convey the business message that you want to convey, but also touch people deeply in a manner that they remember you and they want to associate with you.

This is how you use your blog to improve your SEO

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Content marketers and SEO experts often advise you to start publishing a business blog. Even on my blog I have often written about the benefits of regularly publishing a business blog.

Although publishing a blog can seem like a daunting task, especially considering the prospect of having to write quality content regularly, you can use your blog to tremendously improve your SEO.

Actually, for many years people have already known that if you regularly blog, it is good for your SEO.

Why is a blog good for your SEO?

It is the very nature of the blog that is preferred by the search engine ranking algorithms.

What do search engines like?

They like to crawl and index lots of fresh content.

On your blog, provided you update it with new content regularly, the search engines (let’s say Google for clarity’s sake) get to crawl new content repeatedly.

Every blog has a theme, preferably. For example, my this blog deals with content writing and content marketing.

Since almost all the blog posts are about content writing and content marketing on my blog (blogging is a very important component of content marketing), Google deems it as an authority place for these topics.

There is a greater density of keywords pertaining to my profession on this blog.

Suits Google’s ranking algorithm.

On majority of blogs the home page is simply a collection of the most recent blog posts, arranged time-stamp-wise descending order with the latest blog post appearing at the top.

So, the home page is constantly updating, the side bar is constantly updating, the new blog posts are constantly being added, new images are constantly being added. It’s a never-ending party for Google crawlers.

Even the structure of blog posts is by details search engine friendly. The title appears within the <h1> tag in most of the cases. There is meta data to give extra information to the search engine crawlers.

Hence, an averagely updated blog is anyway search engine friendly.

Does having a blog automatically improve your SEO?

Data Source

Something, is always better than nothing

Even if the SEO benefit is not apparent, just by existing, your blog improves your SEO.

The benefit doesn’t bring you much profit because it has to compete with other blogs in your business.

If I don’t see any improvements in my search engine rankings even when I blog regularly, it’s because there is too much competition in my field. There are some established content writing and content marketing blogs that are miles ahead of my blog.

So even if my SEO is improving, I’m constantly being pushed behind by more prominent blogs.

This is true for every niche that has competition.

If you blog regularly and still your SEO doesn’t improve it doesn’t mean it actually isn’t improving, it’s just that your competitors are undoing your effort by being better than you.

So, does it mean there is no use trying to improve your SEO with your blog.

This recent Search Engine Land blog post explains what changes you can make to your blog to get an SEO edge over your competitors.

Using your blog to improve your SEO

As I’ve explained above, the very nature and structure of a blog is such that search engines prefer them over regular websites.

But, since all the blogs are by default SEO friendly (unless you’ve chosen a really terrible theme or template), even your competitors’ blogs must be optimized.

So how do you make your blog more SEO friendly.

These are some of the things you can do to improve your blog SEO, according to the above SEL post…

Name your blog appropriately

What does appropriately mean? The post above says create a compelling name, but I would add that create an appropriate name.

It means try to have your main keyword in the title of your blog.

For example, the title of my blog is “Credible Content Blog”

If you want to add some more spice (you’ve got 70 characters to play with) you can add more words.

The page <title> tag of the home page of my blog is “No-Clutter Content Marketing and Content Writing Advice – Credible Content Blog”.

Of course, you can be more creative, and there is nothing wrong in being more adventurous.

Just keep in mind that when someone comes across the title of your blog somewhere (assuming you are not a well-known brand like Samsung or Accenture) he or she should immediately be able to know what it is about.

The above SEL post suggests you keep the following pointers in mind while coming up with the title of your blog:

What is the overarching theme of the blog?
What would be a compelling description in my industry?
Can I incorporate important SEO keywords in the blog’s title or name?
Specifically, whom am I trying to reach?

Target on narrow audience with every post

When you focus on a narrow audience it is easier to optimize your keyword targeting.

Every business has different narrow sections.

In this blog post I’m targeting people and businesses interested in using a blog for SEO.

This is very easy. Before creating a new blog post, always have the intention in your mind.

What do you want to convey?

What particular problem you should solve?

Who would be best served by this upcoming blog post?

This can be done by focusing on just a single topic.

If you want to publish your blog posts in question-answer format, answer every question in a separate, dedicated blog post.

Don’t try to handle multiple questions in a single blog post because this dilutes the focus of your blog post, which is not good for your SEO.

Follow an SEO-friendly URL structure

Well, this is something I need to pay close attention to because I normally tend to use the default URL that is generated by my WordPress setting. My URLs are normally very long, which is not good.

If you are using WordPress to manage your blog, it is a given that we don’t use its default URL structure which is something like yourblog.com/?p=48.

Normally the words contained within the title of your blog post are concatenated into a string and a URL is generated.

If your blog post titles are shorter and to the point, the URLs can be used as they are, but if your blog post titles are very long and contain lots of words, it is always prudent to shorten your URLs.

For example, when I publish this blog post, the default URL generated by WordPress is going to be /this-is-how-you-use-your-blog-to-improve-your-seo/, which is not very SEO-friendly.

On the other hand, if my blog post URL is something like /how-use-blog-improve-seo/ it is shorter, and it uses all the main keywords of the blog post.

If you use WordPress, there is a plug-in that automatically takes care of this issue.

Optimize your blog post content continuously

There are two ways of doing this: take care of all the optimization issues when you are publishing your blog post for the first time, and then, revisit your blog post whenever you get a chance and see if it can be optimized further.

The initial optimization steps can be like

Use your main keyword or search term in the first 100 words of your blog post content.
Make sure your main keyword is present in the title of your blog post, preferably in the beginning.
Use your keywords and their variations every 100-150 words (don’t over use your keywords because this will invite SEO penalty).
Use multiple optimized images. Normally there is a tendency to use just one image in the beginning as featured image. But, if your blog post is 1200 words long use at least 4-5 images. I don’t do it myself, but ideally there should be an image after every 300 words.
Write longer blog posts. Longer blog posts are considered good for SEO because they are difficult to write. You can have more information on a particular topic. You can use your keywords and search terms more often when you write longer blog posts. Even Google thinks that longer blog posts are better than shorter blog posts. The ideal length these days is 1200-1500 words.

How do you optimize your blog post after you have published it?

Keep checking its rankings every week. If it doesn’t show up in search, you need to optimize it further.

You can use the SEOPressor WordPress plug-in to analyze your blog post. It tells you whether you have under-optimized or over-optimized your blog post – both are bad for your SEO.

In this blog post titled Should you always be writing optimized content to improve SEO? I have talked more about the SEOPressor WordPress plug-in.

Another way of improving SEO of individual blog posts is by turning selected blog posts into “pillar posts”. You may like to read What are topic clusters and pillar pages and how they improve your SEO?

Cover your individual keywords and search phrases by dedicated blog posts

One of the greatest SEO benefits of publishing a blog is that you can write blog posts on keywords and search phrases that you haven’t been able to cover on your main website.

It would seem off-topic if I try to explain how to use your blog to improve your SEO within my main website because on the main website I mostly talking about my services and how I can serve well my clients’ interests.

The feel and the language of the main website is different from your blog. On your blog you can be more conversational and informal and it is easier to talk about related or slightly related issues.

Use optimized images and videos for better SEO

As you publish more and more, your blog posts are going to be a mix of images and videos.

Do you know Google prefers lighter images? I recently read in a blog post (I can’t find it right now) that Google probably prefers PNG files to JPG files. Ever since then I have started using PNG files.

A good thing about using PNG files is that by little tweaking you can considerably reduce their size without compromising on visual quality.

You can optimize images and videos by supplying appropriate text around the images and videos.

You must already know that whenever you use an image you need to use the ALT tag to supply the alternative text for the image.

The text that you write around the image is also taken as an indication of what the image represents and this information is used when the image is shown in the image search engine result pages. The same holds good for videos.

Use proper markup for your blog posts

Markup gives extra information to the search engines which helps them rank your blog posts accordingly.

Markup is just like the old HTML tags that contain specific information like <title> and <meta name=”description” content=”” />.

Markup is just the extra information that helps search engines like Google know more about the nature of your content.

I will give you a simple example of how your markup information can help Google decide whether to show your content or not…

Suppose you create a blog post titled “Review of The Godfather”.

In the “genre” markup tag you can mention whether it is the “Movie” or the “Book” you are talking about.

Here is a nice explanation of what is schema markup and what is the benefit of using it.

If you’re not very comfortable with the intricacies of the source code, I will again refer to the WordPress plug-in SEOPressor that allows you to enter markup information.

Promote your blog posts on social media and social working platforms

This may not seem like specifically using your blog to improve your SEO, but it is.

Although the search engine crawlers, especially Google crawlers, may start crawling and indexing your content sooner or later if you persistently publish new content, you will start getting SEO benefits faster if you promote your content aggressively.

Recently, CognitiveSEO has published a very big study on how various social signals can boost your SEO.

Your social media and social networking profiles are ready-made platforms for you.

Use platforms like LinkedIn, Twitter, Facebook and Google+ to promote your new links.

In fact, it is rumored that by merely posting your content on Google+ you can have a positive impact on your search rankings.

To improve your SEO you need backlinks. People should link to your content voluntarily, but for that, they should be able to discover your content.

Since most of the influencers are on social media these days it is easier to put your content in front of them rather than leaving everything on serendipity.

Many clients approach me to get content to improve their SEO. Sometimes they want to use content marketing solely for its SEO benefits.

I don’t appreciate the approach but it is definitely better than doing nothing. It’s after all fresh and relevant content that keeps you ahead of your competitors in search engines.

But if you are really interested in improving your search engine rankings and you don’t want to get embroiled in some “SEO tactics”, publishing a regular blog is the best way of doing it.

Search engines love blogs. Blogs have focused, targeted information. They are centered around specific keywords and themes. The content is organized in such a manner that it makes total sense to search engine algorithms.

If you don’t have a blog, start one now, and if you have it but it has so far remained in doldrums, dust it off and give it a nice push. Let me know if I can help in any manner.

Why your business needs content marketing

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In the contemporary world there are two ways you can promote your business: through conventional advertising or through content marketing.

If you plan to use a mix of conventional advertising and content marketing, then there are three ways of promoting your business.

Most content marketers claim, and perhaps rightly, that content marketing is far better than conventional advertising because through content marketing you build relationships and through conventional advertising you simply push your marketing messages in front of people whether they want to see those messages or not.

Due to the Internet and the waning popularity of TV channels, most of the advertising is shifting to the Internet.

This is good and bad for advertisers.

Good, because advertising can now be more scientific and data-oriented. Targeting is better on the Internet due to technology. You can create various versions of your advertisement to target very narrow audiences without incurring much cost.

Massive amounts of data are available to advertisers for better targeting. Social networking platforms like Facebook and Google know practically everything about you and they share this data with companies and businesses that want to advertise on Facebook and Google. This brings down their costs and improves conversion.

The bad thing is, if I don’t like your advertisement, I can block it. I can use an ad-blocker plug-in for my browser and refuse to see any advertisements. There are many alternate browsers available that block all sort of advertising.

Image credit: Search Engine Land

Since most of the people are consuming digital content they can easily skip advertisements.

Online video streaming services like Netflix and Amazon Prime are a hit mainly because you cannot only control what you want to watch you also don’t have to see the commercials.

This also tells us one more thing: people don’t want to see advertisements and given a chance, they take measures to avoid them.

This is why businesses need content marketing.

Content marketing is nonintrusive. It is non-invasive. It doesn’t annoy you. Ideally, it doesn’t hard sell.

Why content marketing is better than conventional advertising

Content marketing allows you to build relationships with your current and prospective customers and clients.

In case you haven’t explored other sections of my website and blog where I have repeatedly explained what content marketing is, in simple terms, it means giving very useful content to people so that they are grateful for your help and appreciate the knowledge, the information, and the wisdom that you regularly share with them.

High-quality content allows you to keep in touch with your prospects without annoying them.

Everybody appreciates timely help. I will give you a small example.

Recently I subscribed to LongtailPro (disclaimer: it is my affiliate link). As the name suggests, it is a long tail keyword analysis tool that tells you which keywords to target for, to improve your search engine rankings.

Whether you opt for their trial version or buy the premium version, from day one they start emailing you tips and tutorials on how you can optimally use LongtailPro to improve your search engine rankings.

Just imagine, you have purchased the subscription hoping that in the coming days you are going to improve your search engine rankings and consequently, generate more business from your website, but you are unaware of most of the features of the app. Many people find using the app quite overwhelming.

It helps you greatly if you continuously receive tips and tutorials in your inbox.

Not just in the inbox, even on their website they have lots of videos and blog posts explaining how to do keyword research and how to obtain more suggestions for your content marketing campaigns.

People who really want to work hard and using the app, want to improve their search engine rankings, really appreciate this useful content and don’t mind if they continuously get the updates by email.

What’s the benefit for LongtailPro?

With the help of the useful content if you can use the app more productively, you will have a greater satisfaction level.

Having greater satisfaction level means you will be actually using the app to improve your search engine rankings.

You will not unsubscribe in a couple of months, totally disappointed.

If you are disappointed because no help was available, you will think that the app is lousy and you will tell the same to the others.

But if you are happy you will not only remain subscribed (it’s a monthly subscription), you will also recommend LongtailPro to the others.

So, it is of immense importance to the promoters of LongtailPro that you are able to use the app optimally.

This can be applicable to any business. If your business depends on people being constantly interested in your brand, then your useful content can help you greatly.

It gives people a reason to visit your website or blog regularly. Your brand becomes familiar to them. They enjoy getting updates from you. They even recommend your business to their family and friends.

Advertising on the other hand is totally opportunistic and emotionless. If people come across just your advertisements, they don’t give a damn whether you exist or not. But if you send them useful content regularly, it’s in their best interest that your business sustains.

The biggest benefits of content marketing for your business

Improve your search engine rankings: Content marketing, done properly, makes you publish high-quality content. When you publish content regularly you tend to cover all the topics concerning your profession. Also, continuously covering different topics increases your overall keyword density. It also gives people a reason to link to your website and promote your content on you social media websites.
Increase referral traffic: A big benefit of publishing high-quality content on an ongoing basis is that other websites have a reason to link to your website. This increases referral traffic. Referral traffic is the traffic that comes straightaway from non-search-engine sources.
People have a reason to visit your website: Do you needlessly visit a website unless it is your own website? No, you don’t. But then, there are many websites that you regularly visit because they have great content, or they have some interesting activity you like to participate in. The point is, continuously publishing and marketing content brings repeat traffic to your website. When people repeatedly come to your website they are more inclined towards doing business with you.
Due to your educational content people are able to make better use of your product or service: As you have seen the above LongtailPro example, they make sure that you are able to use the app properly through multiple videos and blog posts. This can be done with every product or service. Suppose you sell mobile phones online. You can publish lots of tutorials on how to take care of your mobile phone, how to solve various problems and how to make sure your data is safe. There can be hundreds of topics related to having a good experience with one’s mobile phone. Similarly, if you are selling a subscription-based service people will stick to you if they constantly hear from you and if you are always there with helpful information that they can implement fruitfully.
Expand your brand presence on the web: The Internet is constantly buzzing with activity. New content is constantly being published. People are addicted to social networking websites like Facebook, Instagram and Twitter. They are constantly being bombarded with all sorts of messages. In so much noise, how do you make sure that people are able to notice your brand? By expanding your presence on the web through quality content.
Increase brand loyalty: Have you ever seen Open Forum? It is an online publication catering to business owners, business managers and entrepreneurs. Lots of business-related tips and suggestions. Open Forum is published by American Express, a financial services company. All the people making use of their information would rather do business with them than with another financial services company that simply asks for their business without giving them good advice or without being there to help.
Lower advertising and marketing costs: Why do you need to spend money on advertising and marketing? Because you need to maintain your visibility. You want people to remember your brand. If they want to buy a washing machine, they should remember that you sell washing machines. Conventional advertising is unscientific, unreliable, haphazard and very expensive. Also the cost involved in content marketing is not as exorbitant as advertising and every piece of high-quality content builds up lasting relationships for you.
Every business can use content marketing: A great thing about content marketing is that it can be easily scaled. Whether you are a large corporation employing thousands of professionals or a one-man-woman show being run from a basement or a balcony, you can use content marketing according to your size and budget. The key is, use it in the right way. Don’t indulge in copycat tactics.

How to do basic level content marketing for your business?

There is one important thing that you need to understand: content marketing is not a one-time affair. It is an ongoing process. Just like you have to take care of your business, you need to take care of content marketing.

But don’t worry, once it begins to pay you, you will enjoy doing content marketing for your business. You may indulge in the following activities to content marketing for your business:

Publish a regularly-updated blog covering your niche topics
Post useful content on social networking websites like Facebook, LinkedIn and Twitter
Build your own mailing list and send regular updates to your subscribers
Publish informative articles and web pages on your website
Offer to write for other websites and blogs
Write an e-book and offer it for free
Publish case studies on your website
Make your existing content available in different formats such as YouTube videos, PowerPoint slides and infographics

These are all quite doable steps. You can either hire a small agency like Credible Content or you can do content marketing on your own at this scale.