Should you always be writing optimized content to improve SEO?

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dont-let-you-need-to-always-optimize-stop-you-from-writing

You publish content on your website or blog for a reason, right?

Out of scores of reasons, one of the biggest reasons why people want to publish content regularly on their websites and blogs is to improve their SEO.

Many SEO experts and content marketers suggest that never publish a piece of content without optimizing it for search engines.

Here, I’m assuming that when they say “optimizing” they don’t mean needlessly stuffing your blog posts and web pages with keywords.

What they mean to say is, make sure that you publish something, you target your effort in such a manner, that it helps to improve your SEO.

There are some great tools available that can help you search-engine-optimize your content.

For example, if you manage your website and blog with WordPress, you may be using one of the SEO plug-ins. I use SEOPressor. People also use Yoast SEO and All-In-One-SEO.

They are great tools to help you publish posts that are optimized for your chosen keywords.

A great thing that I like about SEOPressor is that it helps you see if you are over-optimizing your content.

Since I don’t intentionally overuse my keywords, when I use them, it is unintentional.

Sometimes, just in the flow, I tend to use the same expression again and again, mostly to sound lyrical.

This optimizes my content and consequently, my SEO suffers.

SEOPressor tells me when I have used the keywords more times than necessary.

But this small post is not about optimizing or over-optimizing for better SEO; this post is about not getting bogged down by the fact that you have to optimize every web page and blog post just because you have got tools with you that help you optimize.

For example, the SEOPressor tells you whether the web page on the blog post you are working on is well-optimized or not. If it is well optimized, you see this nice green response:

SEOPressor screenshot

The problem here is (it has nothing to do with SEOPressor) that sometimes one tends to get psychologically bogged down by the fact that, that icon has to turn green. The entire focus is shifted on optimizing the web page instead of delivering the message.

Optimization is needed.

If you want to draw targeted traffic from search engines, there is no other option but to optimize your individual web pages and blog posts.

But you don’t need to obsess. You shouldn’t let your need to optimize every possible web page and blog post stop you from expressing yourself.

Optimize when you really want to, need to, optimize, but otherwise, let yourself be free.

Don’t dilute your content by writing about everything under the sun – stick to your core competency (in my case it is content writing and content marketing) – but sometimes if you don’t want to pay attention to the optimization aspect, don’t.

You don’t always have to write more than 1500 words.

You don’t always have to use your keywords within the first 100 words in the last paragraph.

No need to always worry about keyword density.

No need to worry about an optimized title.

Just write and publish.

This is very important for you as a professional and a professional who promotes himself or herself through his or her writing.

Your writing begins to get stunted when you focus more on optimization and less on your core message.

Again, yes, optimization is necessary and unavoidable but keep it a mix of free flow and optimized content.

Let it be like, in every 10 web pages and blog posts, don’t bother for optimization for 2-3.

Remember that what is important is that you publish regularly.

Don’t feel discouraged that right now you cannot come up with a completely optimized web page or blog post.

Publishing something is always better than publishing nothing.

Use curated or aggregated content to improve your SEO

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SEO with curated content

You need high-quality content to improve your SEO.

You need high-quality content on an ongoing basis to improve your SEO.

Sometimes it becomes difficult to come up with great content ideas.

Then, curated or aggregated content can come to your rescue.

Sometimes, even if the ideas are there, it is very difficult to write full-fledged blog posts and articles around those ideas.

Such situations can be stumbling blocks. They can stunt your content marketing efforts and they can even discourage you from publishing quality content on your website or blog.

How do you overcome such stumbling blocks?

By publishing curated or aggregated content.

I am not suggesting that you carry out your entire content marketing strategy on the strength of curated or aggregated content, but when it has become difficult to publish full blog posts, it is better to publish curated content rather than posting nothing.

When you stop posting for a long time, it begins to have a negative impact on your existing search engine rankings.

Even the search engine crawlers begin to visit your website less often when they observe that you are not publishing as regularly as you used to, a few months or a few weeks ago.

Yes, it is important to publish original content for long-term branding and even for better SEO, publishing aggregated content is far better than publishing no content at all.

What is curated or aggregated content?

Read Difference between content writing and content curation

We often complain that there is lots of junk content on the Internet. This is true.

But a great thing about the Internet is, there is also lots of great content.

There are many blogs, websites, and even social networking accounts, that are constantly publishing awesome content.

Since you might already be tracking scores of such websites and blogs, it might be easier for you to keep track of the various blog posts and articles they publish.

But your visitors and your social networking followers may not have access to a big repository of updates.

They will really appreciate if you can find excellent content on other sources and then mention them on your own website or blog with a little bit of your input.

There are two ways of curating and aggregating content from other sources: you either link to an individual blog post or article along with your view, or you can create a list of, something like, 10 best articles of the month on a particular subject.

How to find quality content to aggregate?

As I have written above, if you are routinely publishing content around your subject, you might be tracking many blogs, websites and social networking profiles to keep track of what the others are writing.

If you are not, you can track your favourite experts on Twitter, LinkedIn and Facebook.

You can use Flipboard, Medium, Pocket and Feedly to track your favourite subjects.

Even while doing day-to-day research you come across lots of valuable content that you may not use immediately, but sometime in the future. You can create a repository of such links using the notetaking app like Google Keep, Evernote or OneNote (both Evernote and OneNote have web clipper add-ons that allow you to save information immediately).

Then, later on, you can come back to the links that you have saved, and then use them to create curated or aggregated content.

How curated or aggregated content helps you improve your SEO

A big part of SEO is publishing high-quality content regularly.

Regularity is very important because search engines, especially Google, are constantly looking for new content to index and rank.

Your competitors are constantly pumping new content into the search engine indexes to stay ahead of you.

So, it is very essential for your SEO that you publish content regularly.

But constantly coming up with new content writing ideas can be a Herculean task.

You may require a dedicated person just to come up with great content writing ideas.

If you don’t have a dedicated person, the second-best thing is to curate or aggregate the best content from the web.

Curating content not only helps you publish content regularly, it also gives you new content writing ideas.

When you are constantly curating or aggregating content on a specific topic, you become a repository of knowledge about the topic.

Google begins to consider you as the go-to destination for the subject.

For example, if I start aggregating lots of content on content writing and content marketing, Google begins to think that I am managing some sort of an online directory or forum with lots of information on content writing and content marketing, and hence, starts giving me preference over other websites.

Can you completely depend on curated or aggregated content for SEO and marketing?

Read Can you use content curation as a viable content marketing tool?

It depends.

If you want to create your own brand, you need to publish original content. You need to come up with  original thoughts and ideas.

Sure, you can curate lots of focused content, but then you will be known as a curator or an aggregator rather than a thought leader.

Ideally, people should be curating your content.

So, what I suggest is, use curation and aggregation as a break from your routine publishing original content.

When you feel stuck, but you still want to publish content, resort to curating and aggregating.

Otherwise, there is nothing like publishing original content.

Increase lead generation with effective content writing

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Lead generation with effective content writing

Lead generation is very important for every business. Effective content writing can help you increase leads on your website.

What is lead generation?

What are different lead generation methods?

Leads are people who haven’t yet become your customers, but they have shown interest in your product and they have also left their contact information with you.

You can get leads from your own website or blog.

You can also purchase them from websites that sell leads.

You can randomly collect them using various means at hand.

The most effective way of getting leads is from your own website or blog because then people are actually looking for your product or service.

Additionally, since they have visited your website or blog, they already know that you provide that particular product or service.

But how do you generate leads from your website?

How do you make people either contact you or subscribe to your mailing list so that you can keep in touch with them and send them your offers?

It can be done with effective content writing.

B2B lead generation especially depends on high-quality content writing.

Direct relationship between effective content writing and lead generation

More leads with effective content writing

When people don’t want to buy immediately, they’re looking for information.

They want information that can help them decide.

Sometimes they don’t even know what they are looking for: they simply know that they have a problem. They know they need a solution, but they don’t know what is the right solution.

Looking for a solution, they come to your website. They find a solution.

If they were looking for an answer, they find it on your website.

This is how effective content writing works.

They haven’t yet made up their minds, but they really like the content that you have published on your website. They get the idea that you know your stuff.

They would like to keep in touch. They would even like to contact you for more details about how they can use your product or service or how your product or service can solve their problem. They become your leads.

This, is where your content writing plays a very crucial role.

Read How to improve your content writing by properly understanding your customers.

When someone comes to your website, published words do all the talking.

Whether you have written a single word, a single sentence, a single paragraph or 1500 words explaining why the visitor should do business with you, it is your writing, your text, that is solely responsible for generating leads and getting you new customers.

If your content writing doesn’t impress your visitors, they go away without reading even a single sentence.

Your entire lead generation process goes for a toss.

If your writing is not good – if the style is uninspiring and there are lots of grammar and spelling mistakes – they think you are unprofessional and hence, shouldn’t be trusted with their business.

If your writing is good but it doesn’t provide what your visitors are looking for, they go somewhere else.

If your content misleads them into visiting your website, they leave immediately, making a note that they never come back, and also warn the others.

Again, it’s your content writing that keeps them on your website, and communicates to them your intent.

Generate more leads with quality content writing

How to write effectively to generate more leads?

How does effective content writing help you generate leads?

The entire purpose of having text on your website is to provide solutions to people’s problems.

When your prospective customers or clients come to your website, they expect that you

  • Understand their problem
  • Have a solution to their problem

Your writing shouldn’t act as your advocate.

Your writing should act as your  prospective customers’ and clients’ advocate.

Address their need. Put them at rest immediately.

Let them know you’ve got the solution to their problem.

Here are a few points to keep in mind when writing content for lead generation.

Define a clear persona

Defining a persona – the ideal person you are writing for – allows you to write for a person you understand.

It’s easy to write in a conversational style when you know whom you are talking to.

Understand what sort of person would like to buy your product or service.

A particular persona may have the following attributes:

  • Income
  • Age
  • Gender
  • Nationality/region
  • Occupation/business/designation
  • Marital status
  • Language comfort
  • Other specifics related to your business

Having a persona is like the person is sitting in front of you and you are talking to him or her.

When you write in a conversational style, your visitors feel as if you are talking to them.

They become more comfortable.

They are more amenable to absorbing your message, paying attention to it, and responding to it.

Even your messaging is more targeted when you write for a pre-defined persona.

Keep your web pages and blog posts narrowly focused.

If possible, provide one solution, one answer per link.

Don’t try to cram multiple issues into one URL.

For multiple topics create multiple web pages or blog posts. If those web pages or blog posts already exist, link to them.

When you focus on a single topic your readers feel contented.

They come looking for a particular answer, a particular solution, and they find that solution on that link.

If you handle multiple topics in one go, it confuses people.

In confusion, or when they are overwhelmed, they leave your website.

On many web pages and blog posts I’ve observed, just to be able to create very long pieces of content, writers and publishers cram lots of information on a single link.

They will have charts and graphs and scores of paragraphs and they go on and on until the reader is exasperated.

If I want to improve my search engine rankings, I don’t want to see 15 charts and graphs of how many people want to improve their search engine rankings. Just give me the damn information if you have it.

This is why, it is very important to clearly define the propose of the web page or the blog post you are about to create.

What do you want your visitor to achieve by the time he or she has gone through this particular piece of content.?

For example, once you have read this blog post, I want you to learn how to generate more leads on your website or blog with effective content writing.

Convince your visitors that high-quality content publishing on your website is an ongoing thing

Why would people leave their contact details if they don’t expect to hear from you again?

I don’t say leave them hanging, but whenever you are solving problems for them, tell them that you can solve more problems and hence, you should be able to keep in touch with them.

At every opportunity let them know that you publish quality content regularly and they shouldn’t miss any of it.

Tell them that you send out offers that shouldn’t be missed.

Let it be known to them the benefits enjoyed by your other mailing list subscribers.

There should be multiple call-to-action elements prompting your visitors to either contact you or subscribe to your mailing list.

Write in a language people use to seek you out

A nice way to know what language and expressions people use is to track your traffic using some analytics software.

You can use the Google Search Console (previously known as Google’s Webmasters Tools) to track what keywords and search terms bring people to your website.

Then you use these keywords and search terms to create more content on your website or blog.

People respond better if they find content that is written in a language they are comfortable in.

Avoid jargons and very difficult words that people don’t use in their day-to day lives.

So, basically, these are the traits of effective content writing for enhanced lead generation:

  • Conversational writing style
  • Using language used by your visitors
  • Providing precise answers to precise questions
  • Solving people’s problems without trusting your business agenda down their throats
  • Using call to action at appropriate places

Please remember that effective content writing for lead generation is not a one-off activity.

Stick to quality content writing.

How to boost your content with these 5 SEO tactics

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5 SEO tactics to boost your content

Search engine traffic is very important for your business.

But search engine traffic doesn’t just come your way simply because your website or blog exists.

You need to provide quality content to search engines like Google, constantly. The search engines are hungry for fresh and high-quality content.

The problem is, it isn’t just the quality of your content that boosts your SEO (although the quality is fundamental): you need to apply some tactics to make it easier for search engines to crawl, index and rank your website links for the appropriate keywords.

You need to keep it in mind that it’s the algorithms that are deciding which link to rank, and how. These algorithms go through various facts like

  • what keywords you have used
  • how you have formatted the information
  • what is the quality of your writing
  • and most importantly, how people react to your content.

You may like to read how Google actually ranks your content.

Most of the content marketers tell you that you needn’t worry about your search engine rankings as long as you are publishing great content.

Although this is theoretically correct and it may even happen in the future, right now, you have to take care of a few things to make sure that your content is indexed and then correctly ranked.

I have listed below 5 SEO tactics that can help you boost your content on search engines.

Boosting content with SEO tactics

1. Focus on problems and solutions

People are normally looking for solutions to their problems on Google and other search engines.

For example, if I think that my content isn’t performing well, I may be looking for a content writer.

If conventional advertising isn’t working for my business, I may be looking for alternative ways to promote myself.

If I have a back pain, I would like to know how to cure my pain using home remedies or natural ways.

I might be looking for good schools in the new neighborhood I plan to move to with my family.

I may want to know what were the best songs in the 70s.

Web pages and blog posts that address the “how”, “where”, “why”, “when” and “what” of different situations fare well on search engines.

2. Do your keyword research before writing content

If you want to boost your content on search engines, then you need to take your keywords very seriously.

“Keywords” in SEO context means all those search expressions people may use to find what you offer.

For example, people who are looking for a content writer may like to look for “content writing services” or “small business content writing services”.

So, these are the keywords I should be focusing on when writing content for my website and my blog.

People also look for longer keywords, for example, “looking for content writer to improve my SEO”.

Similarly, if you sell handmade bags from your website some people may try to find you using “handmade bags” or “handmade bags as Christmas presents” or “medium-sized handmade bags”, and such.

Selecting the targeted keywords is a whole different branch of study and there are actually specialist people and tools that can help you find the right keywords.

Why is it important to do keyword research before writing content?

It’s because the keywords should be an integral part of your content writing process. They shouldn’t be an afterthought.

Also, a pre-compiled list of your important keywords keeps you focused. It constantly reminds you what content you need to write and create.

3. Use your keywords in the title of your web page or blog post

Your title is one of the most important parts of your web page or blog post. I charge extra for coming up with well-sounding SEO titles.

Whereas the complete body of your content exists on your website or blog, when it appears on other sources like search engines, social media and social networking websites, and on the websites and blogs of those who want to link to you, it’s your web page or blog post title that is used.

On the search engine results pages it is your title that appears as the primary hyperlink.

It has been observed that people click those links more that contain the search term or the keyword they have just used.

Perhaps, this is the reason why Google looks for the keywords in your title and a big part of your SEO is affected by the presence or absence of your keywords there.

4. Write shareable content

The benefit of writing shareable content is that it spreads fast. It is shared more on social media and social networking websites.

It is repurposed more.

More Webmasters and bloggers link to content that they think shareworthy.

Why create shareable content?

Google takes into account the way people react to your content.

How many people are linking back to your content?

How many people are reacting to your content in terms of responding to it and sharing it from their social media and social networking profiles?

How much time do people spend reading your content?

Useful content is shareable content. Content that contains lots of information that can be immediately implemented to improve something is quite useful.

List articles, popularly called as “listicles”, enjoy a greater possibility of being shared because they contain the exact number of steps, solutions or resources. People know what they are sharing.

How do you know what is shareable?

You can check out Google Trends to know what is trending and create topics around trending topics.

You can compile a list of solutions to a problem: 10 ways you can improve your SEO in just a week.

Make your title as compelling as possible and then pack as much information as possible.

5. Remain focused to your core subject

Don’t dilute the focus of your website or blog by writing about random topics.

If you provide legal services, then your content should talk about your legal services and how you can help people with your knowledge of the law.

If you are into carpentry, then talk about carpentry: the various tools you use, the qualities of woods you use, and the sort of work you have undertaken.

Staying focused on your core subject will help you create a repository of useful information on your topic. This tells Google that you are an expert and hence you publish authoritative content.

Authoritative content is ranked higher compared to general content.

Aside from these 5 tactics to boost your SEO you should also

  • Write longer blog posts and web pages (Google and other search engines prefer longer text to shorter text).
  • Use images wherever necessary. Try to use an image after every 300 words.
  • Link to other blog posts and web pages from other blog posts and web pages.
  • Make sure you use your keywords within the first 100 words of your web page and then in the last para.
  • Use your keywords every 100-200 words, but not unnecessarily.
  • Use shorter sentences. It makes it easier for search engine algorithms to make sense of your content.

Read 10 fundamental qualities of effective SEO content writing.

What are SEO tactics?

I normally don’t prefer to use the expression “tactics” in terms of SEO and content marketing, but since many people use it, I’m using it just to make a point.

The most important on-site SEO tactic to boost your content is, making it easier for the search engine crawlers to access your content, make sense of it, and then rank it.

For off-site SEO, try to spread your content as much as possible.

Share your content links on social media and social networking websites.

Repurpose your existing content using different formats – YouTube videos, GIFs, PDFs, infographics and slides – and then upload these to the appropriate platforms.

Encourage people to link back to your content to earn social validation.

Why I don’t call these tactics is because this is an ongoing process. You may call it, a way of life.

You need to create high-quality content otherwise it is not appreciated by your target audience.

You need to strategically distribute and disseminate your content because there is too much of it on the Internet and it is difficult for people to pay attention to a particular piece of content.

Become an information hub, and be known for the quality of your content.

Whether you call these tactics or an ongoing process, there is 100% guarantee that you can boost your content with these SEO practices.

Why should your small business publish a blog: 5 reasons

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5 reasons you should blog as a small business

Although every business should publish a blog, a blog can be really beneficial for a small business. 5 reasons why your small business should publish a blog are:

  1. Most of the small businesses are publishing a blog, you are at a disadvantage if you are not publishing one.
  2. Blog publishing can improve your search engine rankings organically, so you need to spend less money on advertisement as a small business.
  3. Publishing a blog helps you build your brand – people recognize you for the quality of your content and the frequency with which they come across useful content from your blog.
  4. It allows you to share your expertise and establish yourself as an authority.
  5. It helps you build a platform for yourself where you can communicate important messages to your customers and clients.

Although millions of blogs are published everyday, surprisingly, many small business owners still don’t consider blogging as an important part of doing business online. The thing that it is just a novelty, or a marketing tactic used by big businesses.

Big businesses have this habit of poking their noses everywhere simply because they have lots of money and resources at their beck and call. So, when this in millions of people blogging, they also want to blog. There is nothing wrong in that. But yes, every major business has a blog these days.

Big businesses having blogs doesn’t mean small businesses cannot publish their own blogs and experience success through them. In fact, there is a greater chance of them being succeeding through business blogging because a small business has more flexibility to publish highly engaging and conversational content.

This sort of flexibility is not available to big businesses. Big business waste lots of bureaucratic and legal hurdles that small businesses don’t face.

Another advantage that small businesses have is that they can be more personal and direct with their audience. They can individually engage with people on their blog.

Let’s throw some more light on the 5 reasons why your small business to publish a blog.

1. Most of the small businesses are publishing a blog

Whether you are publishing a blog or not, your competitors definitely are. Visit the website of any of your competitors and you will notice a “Blog” link. It’s another matter of frequently they are updating their blog, but they definitely have a blog.

A slightly old post, but this MarketingProfs blog Post says that 2 million blog posts are written everyday. These are 2015 numbers.

Don’t get bogged down by the numbers because the same post also tells you how to stand out even when so many people are publishing blogs.

The point is, Google is hungry for content. It is constantly looking for new content. When you publish a business blog you are creating new content. You are giving new content to Google to index.

This makes Google happy. But we will come to that later.

Under this point, what I mean to say is, whether you like it or not, all your small business competitors are using content to outsmart each other and when you are in the reckoning, outsmart you.

Remember when people used to ponder whether they should have a website or not and then there came a time when the option no longer remained whether they should have a website or not but what type of website they should have?

The same goes with publishing a blog for your small business. The issue is not whether you should publish a small business blog or not, the issue should be what sort of content you should publish.

2. Publishing a blog has a big impact on your search engine rankings

A blog is exactly what the search engines are looking for. It is supposed to have fresh content regularly. A blog is always published around a clean – this is a content writing and a content marketing blog. This way, Google has an idea what sort of content for when it is crawling and indexing your individual blog posts.

Google wants fresh content. Although the primary stress is on quality, it prefers new content. This is why you are not publishing blog posts, you should keep updating your existing blog posts.

Content that is written in the form of questions and answers, and problems and solutions enjoys better search engine rankings. Your blog posts are a perfect way to create content in this format.

A blog post, typically, has a title that is search engine friendly. It organizes various bits of content in such a manner that it is easier for Google to crawl your content.

Interconnecting various blog posts makes it easier to find deeper content crawling your blog and website.

Regularly publishing blog small business gives search engines like Google to crawl and index your website and blog with greater frequency.

I have observed that since I publish regularly on my blog, sometimes my blog posts begin to appear on the search engine result page within a couple of minutes.

Many small businesses publish a blog daily for this reason. Once Google begins to call website with greater frequency even your business pages get crawled quickly.

For better SEO you need to get back links from good, trusted websites. People should link to your voluntarily, due to your content.

Your small business blog gives them a reason to link to you, consequently, improving your search engine ranking.

Another reason why publishing a blog is good for your small business is, as you keep on writing on your area of expertise or business, the keyword density for that subject keeps on increasing for your website or blog.

3. Publishing your blog builds your brand

My previous blog post was about how to build your brand with content marketing and a business blog is one of the most essential building blocks of your content marketing strategy.

On the Internet, content is not just king, but the entire kingdom. Whether it is social networking websites, your own website or blog, everything is content.

Whatever you access on the Internet, in digital format, is content. Even your email is content.

Every sort of content is vying for the attention of your target customers. Even non-related content can take their attention away from your business.

If there is so much distraction on the Internet, how do people identify your business?

How do they distinguish your business from someone else’s business?

Through the content you publish on your blog.

They recognize you through the quality, through the relevance, and through the timeliness of your content.

People begin to recognize your brand when they repeatedly come across your quality blog content on the search engines, on social media and social networking websites, and on the websites that link to your blog.

4. Establish yourself as an expert or an authority

Through your small business blog you can share your expertise and let people know that you have deep knowledge of your subject.

A small business normally depends on the reputation of the business owner. If people like you, if they appreciate the sort of information share with them, they do business with you more eagerly.

When you share your expertise and experience with them it doesn’t just provide them valuable information, it also tells them that you are an authority on your subject and hence, you are in a better position to handle the work than you competitors might not be sharing their own expertise or, may not be sharing it as effectively as you are.

5. Build a platform for your small business

Having your own platform can be one of the most potent communications tool your small business can ever have. Just imagine, own audience waiting to hear from you.

When you publish everyday, or at least when you follow a publishing routine, you begin to build an audience. The more content you publish, the more targeted your audience becomes.

Gradually only those people begin to come to your blog who are really interested in reading your content. This way, you build a platform for your small business.

The benefit of building a platform is when you have something to say, something important, there are people to listen to you.

Every political party builds its own platform. Business houses have their own magazines. Bigger businesses even buy newspapers and TV channels so that they have their own broadcasting platform.
How can a small business aspired to build a platform and even have a use of such a platform, you may think.

Don’t get too bogged down by the word “platform”. Even if 10 people regularly visit your blog and pay attention to what you have to say, you have got yourself a platform. The thing is, somewhere you have to make a beginning and publishing a blog is one of the best ways of doing it.

Another reason why a small business should publish a blog is that, publishing a blog is very easy. I mean, it is not as easy as posting something on Facebook or Twitter, but compared to setting up a website, setting up a blog is very easy.

Before you proceed, you may like to read How much does it cost to set up a complete WordPress blog?

The Medium blog publishing platform is also quite good although, I always advise my clients for a self-hosted business blog because then the whole content belongs to you.

Having said that, Medium has a very nice way of promoting your content. It has got a very big audience and you can start building traffic to your individual blog posts really fast. Then, this traffic and trickle onto your own blog. So, have a mix.
Start publishing a blog for your small business today. Thank me after a couple of months, I’m quite patient in that regard.